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- January 2021 (Revised February 2021)
- Case
Carnival Corporation: Cruising Through COVID-19
By: Stuart C. Gilson and Sarah Abbott
In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details
Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States
Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
- March 2014
- Teaching Note
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- September 2003 (Revised December 2003)
- Case
Royal Caribbean Cruises Ltd.
By: F. Warren McFarlan and Valerie Massoni
Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details
Keywords: Management Systems; Resource Allocation; Planning; Situation or Environment; Information Technology; Air Transportation Industry
McFarlan, F. Warren, and Valerie Massoni. "Royal Caribbean Cruises Ltd." Harvard Business School Case 304-019, September 2003. (Revised December 2003.)
- September 1984 (Revised August 1985)
- Case
Sea Goddess Cruises Ltd.
Bonoma, Thomas V. "Sea Goddess Cruises Ltd." Harvard Business School Case 585-001, September 1984. (Revised August 1985.)
- November 2005 (Revised January 2006)
- Teaching Note
Carnival Cruise Lines (TN)
By: Lynda M. Applegate and Gabriele Piccoli
Teaching Note to 9-806-015. View Details
Keywords: Tourism Industry
- July 2005
- Teaching Note
Royal Caribbean Cruises Ltd.
Teaching Note to (9-304-019). View Details
Keywords: Air Transportation Industry
- July 2005 (Revised April 2006)
- Case
Carnival Cruise Lines
By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
- 16 Jun 2021
- News
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
- September 2020
- Case
Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis
By: Boris Groysberg and Michael Norris
In the summer of 2020, Jan Swartz, President of Princess Cruises, was persevering to lead her company back from the depths of the COVID-19 Pandemic. Diamond Princess, one of Princess Cruises’ 18 ships was the site of one of the earliest large outbreaks of COVID-19... View Details
Keywords: COVID-19 Pandemic; COVID-19; Leading Change; Crisis Management; Ship Transportation; Health Pandemics; Human Resources; Business Strategy; Gender; Personal Development and Career; Entertainment and Recreation Industry; Travel Industry; Tourism Industry; Japan; United States
Groysberg, Boris, and Michael Norris. "Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis." Harvard Business School Case 421-036, September 2020.
- 23 Aug 2011
- News
River Cruising Comes of Age
- March 2011
- Teaching Note
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse
Teaching Note for 508057. View Details
- March 2021 (Revised November 2022)
- Case
Carnival Corp: Cruising In the Time of Covid
By: Emily R. McComb and Erik Stafford
McComb, Emily R., and Erik Stafford. "Carnival Corp: Cruising In the Time of Covid." Harvard Business School Case 221-085, March 2021. (Revised November 2022.)
- 31 Jan 2022
- News
Who Pays Tolls at Work, and Who Cruises on an Open Highway?
- January 31, 2022
- Article
Who Pays Tolls at Work and Who Cruises on an Open Highway?
By: Siri Chilazi, D. Kolb, Kathleen L. McGinn and Jessica L. Porter
As organizations continue to navigate a changed world amidst the Covid-19 pandemic and the reverberations of the Black Lives Matter movement, many of the issues that affect underrepresented groups in organizations, including women of all different races and... View Details
Keywords: Organizational Change and Adaptation; Opportunities; Equality and Inequality; Social Issues
Chilazi, Siri, D. Kolb, Kathleen L. McGinn, and Jessica L. Porter. "Who Pays Tolls at Work and Who Cruises on an Open Highway?" Harvard Business Review (website) (January 31, 2022).
- May 2021
- Teaching Note
Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis
By: Boris Groysberg and Michael Norris
Teaching Note for HBS Case No. 421-036. View Details