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- January 2021 (Revised February 2021)
- Case
Carnival Corporation: Cruising Through COVID-19
By: Stuart C. Gilson and Sarah Abbott
In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details
Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States
Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
- July 2005 (Revised April 2006)
- Case
Carnival Cruise Lines
By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
- November 2005 (Revised January 2006)
- Teaching Note
Carnival Cruise Lines (TN)
By: Lynda M. Applegate and Gabriele Piccoli
Teaching Note to 9-806-015. View Details
Keywords: Tourism Industry
- March 2014
- Teaching Note
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
reported infections. By mid-March, Carnival, the largest cruise line in the world, suspended operations across the globe. Yet it took weeks to get its 260,000 guests and 80,000 employees who were floating at... View Details
- April 2003 (Revised September 2005)
- Case
Celebrity Cruises, Inc.: A Taste of Luxury
By: Frances X. Frei, Corey B. Hajim and Christian Hempell
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
- 26 Jun 2023
- Research & Ideas
Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks
Thousands of visitors flock to Disney World every day to immerse themselves in all kinds of exciting experiences—a cruise on the Pirates of the Caribbean; a visit to the China pavilion at EPCOT; a meet-and-greet with a favorite princess.... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
pace with demand. A child died in a treadmill accident, and dozens of other people were injured. That prompted a product recall. The company was in the midst of a complicated product line expansion to offer two bikes and treadmills at... View Details
- 01 Dec 2019
- News
Remix
the first time.” As she talks about the tasks queued up ahead, all enabled by this new range of motion, a car cruises down the boulevard four floors below, windows down and stereo cranked. The bass line... View Details
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
remain a concern if such activities occur while someone is transported in an automated car? The answer, the researchers suggest, depends on the level of automation in future cars. Currently, many cars already have some automated features, such as View Details
Keywords: by Jay Fitzgerald
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details
- 01 Mar 2017
- News
A Healthy Profit
Royal Caribbean puts each into action. CONSUMER HEALTH Royal Caribbean created an eight-step Outbreak Prevention Plan to stop gastrointestinal illnesses, which includes screening guests and crew prior to boarding. “A cruise View Details
Keywords: Dan Morrell
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
Princess ships, the cruise line became synonymous with the onboard high jinks of Captain Stubing, Gopher, and Julie McCoy. "I've had many a person ask me if I'm the Julie of Princess Cruises," laughs Swartz,... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
cruise lines use two different passenger models. In one, passengers pay for an expensive cabin boarding that separates them from the view of lower-fare passengers the entire trip. The second allows... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
it’s the birthplace and the namesake of those concrete barriers that line America’s highways, the home of the country’s busiest toll road, and a place where summer nights seem custom-made for cruising to the... View Details
- 24 Oct 2013
- News
Engineering a More Secure World
Anthony Harris Photo courtesy of Anthony Harris by Francis Storrs On April 14, 2013, a sheriff's deputy pulled over a truck cruising down Interstate 55 in Mississippi. What started as a routine traffic stop became more serious when the... View Details
- 18 Mar 2008
- News
Election ’08, HBS Style
Holidazzle and the Newport Ball, as well as the “TGIF” get-togethers in between, a question from a current student government officer about raising the fee sparked a lively give-and-take about transparency. “The SA lost several thousand dollars on a View Details
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
you've ever seen it-- it's a very visual sport. It combines sailing, and gymnastics, and parasailing, and gliding. And it's a sport that allows you to basically, harness the forces of nature-- wind and water-- and you can basically, load up some power in your kite and... View Details
- 13 May 2014
- First Look
First Look: May 13
Health In January 2014, Gary Bald, senior vice president of Safety, Environment, and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam... View Details
Keywords: Sean Silverthorne