Publications

SSRN

May 2010
Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania

November 2001 (Revised August 2005)
Case

BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry

06 Dec 2020
Working Paper Summaries

'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

Keywords: by Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton

22 Feb 2024
News

Best Credit Card Deals

Fast Answer

Credit card & payments industry

Where can I find data on the credit card industry? You may begin with: Statista provides quick statistics on the topic. Just search by keyword. Nilson Report Publishes statistics and in-depth... View Details

01 Oct 2019
News

Ask the Experts: Cashing in on Credit Card Rewards

Fast Answer

Identity theft & credit card fraud

Where can I find figures and trends on identity theft and credit card fraud? Consumer Sentinel Network Reports via the Federal Trade Commission Web site. Note that information about View Details

January 1992 (Revised July 1992)
Case

MNC Financial: The Credit Card Business

By: Dwight B. Crane

Keywords: Finance; Financial Management; Financial Services Industry

Find at Harvard

22 Feb 2012
News

Credit Card Disclosures: Effective or Not?

May 2010
Teaching Note

Alpen Bank: Launching the Credit Card in Romania (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

Teaching Note for 4559. View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; International Finance; Product Positioning; Marketing Strategy; Service Operations; Product Launch; Credit

October 1998 (Revised May 1999)
Case

Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables

By: Kenneth A. Froot and Ivan G. Farman

Commercial Financial Services (CFS) is a company that buys charged-off credit card receivables, securitizes them, and then attempts to collect on the receivables. The case deals with how the firm makes money and the limits of securitization as an efficient financing... View Details

Keywords: Financing; Asset-back Finance; Financial Policy; Securitization; Credit; Financial Strategy; Business Strategy; Policy; Financial Services Industry

Find at Harvard

19 Aug 2019
News

Why banks should explain the fine print on credit cards

15 May 2008
News

Credit Cards Cost, No Matter What

16 Jul 2018
News

WalletHub’s Best Airline Miles Credit Cards

11 Jun 2014
News

The Digital Opportunity Staring Credit Cards in the Face

September 1994 (Revised October 2002)
Case

Citibank: Launching the Credit Card in Asia Pacific (A)

By: V. Kasturi Rangan

Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details

Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)

06 Dec 2017
News

Uber Really Wants You to Use Its Credit Card

April 1997
Case

Pricing for Profit: The UK Credit Card Industry in the Late 1980s (A)

Describes the United Kingdom credit card industry in the late 1980s, which was really three businesses: a cashless transaction business for merchants, a cashless transaction business for card holders, and a credit business for card holders. At the time of the case,... View Details

Keywords: Credit Cards; Price; Decision Making; Game Theory; United Kingdom