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- All HBS Web
(963)
- People (7)
- News (241)
- Research (545)
- Events (2)
- Multimedia (3)
- Faculty Publications (255)
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- October 2021
- Article
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs... View Details
Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Management Science 67, no. 10 (October 2021): 6358–6377.
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that... View Details
Keywords: Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- May 2008
- Conference Presentation
Strategic Marketing in Creative Industries
By: Anita Elberse
Keywords: Marketing Strategy
- June 2001 (Revised February 2005)
- Background Note
Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles
By: Richard L. Nolan
Traces the creative destruction of industrial age management principles and creative construction of new management principles more appropriate for the information age. Includes self-administered questionnaire to permit managers to assess the status of the... View Details
Keywords: Transformation; Disruptive Innovation; Goals and Objectives; Management Analysis, Tools, and Techniques; Personal Development and Career; System; Information Technology
Nolan, Richard L. "Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles." Harvard Business School Background Note 301-153, June 2001. (Revised February 2005.)
- 27 Feb 2019
- Working Paper Summaries
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
- January 2014
- Article
Fashioning an Industry: Socio-cognitive Processes in the Construction of Worth of a New Industry
By: Mukti Khaire
This study of the high-end fashion industry in India examines the process of construction of the worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the... View Details
Khaire, Mukti. "Fashioning an Industry: Socio-cognitive Processes in the Construction of Worth of a New Industry." Organization Studies 35, no. 1 (January 2014): 41–74.
- July 2014 (Revised November 2014)
- Background Note
The Structure and Functioning of the Fashion Industry
By: Mukti Khaire and Hannah Catzen
Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A... View Details
- 2019
- Working Paper
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
This paper studies a novel, light-touch approach to aggregate judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and... View Details
Keywords: Judgment Aggregation; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Harvard Business School Working Paper, No. 19-082, January 2019. (Revised September 2019.)
- 2018
- Working Paper
Creativity Under Fire: The Effects of Competition on Creative Production
By: Daniel P. Gross
Though fundamental to innovation and essential to many industries and occupations, individual creativity has received limited attention as an economic behavior and has historically proven difficult to study. This paper studies the incentive effects of competition on... View Details
Keywords: Incentives; Tournaments; Radical Vs. Incremental Innovation; Motivation and Incentives; Competition; Creativity; Innovation and Invention
Gross, Daniel P. "Creativity Under Fire: The Effects of Competition on Creative Production." Harvard Business School Working Paper, No. 16-109, March 2016. (Accepted at The Review of Economics and Statistics. NBER Working Paper Series, No. 25057, September 2018)
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
- Article
Unraveling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry
By: M. Tripsas
When radical technological change transforms an industry established firms sometimes fail drastically and are displaced by new entrants, yet other times survive and prosper. Drawing upon an unusually rich data set that covers the technological and competitive... View Details
Keywords: Technology; Transformation; Market Entry and Exit; Competition; History; Management Analysis, Tools, and Techniques; Business Processes; Competency and Skills; Assets; Perspective; Disruptive Innovation
Tripsas, M. "Unraveling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry." Special Issue on Organizational and Competitive Influences on Strategy and Performance. Strategic Management Journal 18, no. S1 (July 1997): 119–142.
- August 2009 (Revised November 2010)
- Case
Managing Creativity at Shanghai Tang
By: Roy Y.J. Chua and Robert G. Eccles
Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently... View Details
Keywords: Talent and Talent Management; Financial Crisis; Employee Relationship Management; Selection and Staffing; Creativity; Apparel and Accessories Industry
Chua, Roy Y.J., and Robert G. Eccles. "Managing Creativity at Shanghai Tang." Harvard Business School Case 410-018, August 2009. (Revised November 2010.)
- Research Summary
Helping at Work
This research focuses on collaboration and helping in creative project teams. Colin Fisher (UCL), Julianna Pillemer (NYU Stern School), and I developed a multi-year research program examining help received and given, including successful and unsuccessful helping... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- March 2010 (Revised August 2010)
- Case
Creative Capital: Sustaining the Arts
By: G. Felda Hardymon and Ann Leamon
Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details
Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry
Hardymon, G. Felda, and Ann Leamon. "Creative Capital: Sustaining the Arts." Harvard Business School Case 810-098, March 2010. (Revised August 2010.)
- March 2003
- Background Note
Management and Creativity in Television Broadcasting
By: Rosabeth M. Kanter and Douglas A Raymond
Management and creativity are sometimes assumed to be unrelated or even conflicting concepts. In the best cases, management controls enable artistic success by gathering resources and providing discipline. However, if pushed too far, the same discipline can stifle... View Details
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
air-dropped for use by paratroopers in the U.S. military. “There's a construction of creativity that involves many other actors." —Mukti Khaire Radical innovation that creates entirely new industries is... View Details
- 01 Jun 2009
- News
Crisis and Creativity
uses. A slowdown in semiconductor demand post-2001 made it possible for the solar industry to take off by using excess polysilicon and silicon wafers. How to Win. In a downturn, getting to the breakeven point for a new venture and then to... View Details
Keywords: Bhaskar Chakravorti
- May 1986 (Revised January 1989)
- Case
Gillette Co.: Dry Idea Advertising (A), The Creative Problem
Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)