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  • 2011
  • Interview

Creating Shared Value: Connecting Business, Societal Value and Opportunity

By: Michael E. Porter, Mark R. Kramer and Jane Nelson
Michael Porter, Mark Kramer and Jane Nelson discuss creating shared value and give examples from HP, Nestlé and Novartis on how corporations can put this approach into practice. For more more information on creating shared value, visit www.fsg.org View Details
Keywords: Creating Shared Value; Value Creation; Corporate Social Responsibility and Impact; Business and Community Relations
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  • December 2014
  • Case

DaVita HealthCare Partners and the Denver Public Schools: Creating Connections

By: John J-H Kim and Christine S. An
In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details
Keywords: Corporate-community Partnerships; K-12; School Districts; DaVita; Kent Thiry; Tom Boasberg; Denver Public Schools; Wisdom Team; DaVita Way; Creating Connections; Social Enterprise; Community Impact; Education Reform; Public Schools; Leadership Development; Partners and Partnerships; Social Entrepreneurship; Education; Business and Community Relations; Culture; Education Industry; Health Industry; Colorado
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  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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  • Article

Use of Connected Digital Products in Clinical Research Following the COVID-19 Pandemic: A Comprehensive Analysis of Clinical Trials

By: Caroline Marra, William J. Gordon and Ariel Dora Stern
Objectives: In an effort to mitigate COVID-19 related challenges for clinical research, the U.S. Food and Drug Administration (FDA) issued new guidance for the conduct of ‘virtual’ clinical trials in late March 2020. This study documents trends in the use of... View Details
Keywords: Connected Digital Products; Telehealth; Remote Monitoring; Health Testing and Trials; Research; Governing Rules, Regulations, and Reforms; Information Technology
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  • 01 Oct 2001
  • Research & Ideas

Connecting With Nonprofits

People begin to interact with greater frequency and many more kinds of joint activities are undertaken. The types and levels of institutional resources used multiply. Core competencies are not simply deployed but combined to create unique... View Details
Keywords: by James Austin
  • October 2015
  • Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann
The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details
Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy
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  • March 2017 (Revised March 2018)
  • Case

Connections Education: Shifting the Paradigm?

By: John J-H Kim and Aldo Sesia
The online virtual learning (K-12) industry in 2017 remains an industry moving fast with many different players and stakeholders. While online virtual learning is beginning to make its way into school districts, it is far from being mainstream and a long way from full... View Details
Keywords: K-12; Online Learning; Virtual Learning; Blended Learning; Education; Learning; Strategy; Online Technology; Education Industry; United States
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  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

Aligning Strategy and Sales, to give us a glimpse into how it's done. Working Knowledge: Why is it so important for companies to create a stronger connection between their strategic priorities and their... View Details
Keywords: by Sean Silverthorne; Retail
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

language of thought and expression. It is a language that marketers must learn to speak if they are to understand and connect meaningfully with their customers. Q: How did you become fascinated by deep metaphors? A: We noticed in study... View Details
Keywords: by Martha Lagace; Consumer Products
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

strength impacted the likelihood of finding a job at a connection's employer. They then examined a larger experiment from 2019 on 16 million members, creating 2 billion new connections and observing 70... View Details
Keywords: by Michael Blanding
  • 20 Jun 2005
  • Research & Ideas

Creating a Positive Professional Image

professional image, your best guess of how you think your key constituents perceive you. Q: How do stereotypes affect perceived professional image? A: In the increasingly diverse, twenty-first century workplace, people face a number of complex challenges to View Details
Keywords: by Mallory Stark
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the... View Details
Keywords: by James E. Aisner
  • 04 May 2021
  • Book

Best Buy: How Human Connection Saved a Failing Retailer

“But, do you think that was standard operating procedure? No! What happened that day is that the two blue shirts found it in their hearts to do this, and felt they had the latitude to do it.” Stopping Best Buy’s freefall Creating such a... View Details
Keywords: by Michael Blanding; Retail
  • July 2015
  • Teaching Note

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to... View Details
Keywords: Global Marketing Strategy; Event Marketing; Marketing Plan; Marketing Culture; Marketing Strategy; Entertainment; Global Strategy; Culture
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  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

A recent study on the factors that contribute to successful high-performance social enterprises finds a connection between enterprises that link economic value with social value. This was the focus of a study presented at the colloquium,... View Details
Keywords: by Manda Salls
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

pervasive impact, it remains only a small part of the computing ecosystem. Keystones can increase ecosystem productivity by simplifying the complex task of connecting network participants to one another or by making the creation of new... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

loneliness. But the two do tend to go hand in hand, Goldenberg says. The stars look very different To see if they could break that connection and overcome the tendency to feel lonely while alone, the researchers collaborated with Airbnb,... View Details
Keywords: by Michael Blanding
  • January 2015 (Revised April 2018)
  • Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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  • Article

Creating Value in the Age of Distributed Capitalism

By: Shoshana Zuboff
Capitalism is a book of many chapters—and we are beginning a new one. Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can't meet. When a majority of people want things that remain priced at a... View Details
Keywords: Value Creation; Economic Systems; Transformation
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

when it's too late. Others entertain too much, failing to connect the entertainment parts effectively to the brand. If the balance is off, Teixeira says, entertainment competes with brand awareness and reduces purchase intent. But when... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting

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