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- March 2018
- Case
TrustSphere: Building a Market for Relationship Analytics
By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
- 1994
- Chapter
Core Capabilities and Core Rigidities
Leonard-Barton, D. A. "Core Capabilities and Core Rigidities." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994.
- Research Summary
Relationship Marketing Practice
Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details
- October 2008 (Revised February 2011)
- Case
Apple's Core
By: Noam T. Wasserman
Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer.... View Details
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
Wasserman, Noam T. "Apple's Core." Harvard Business School Case 809-063, October 2008. (Revised February 2011.)
- 23 Jul 2001
- Research & Ideas
How Relationships are Building Biotech
career relationships help to build up organizations. The study of careers seems to act as a powerful lens for examining the birth of biotech. Higgins, who specializes in research, teaching, and course development surrounding the field of... View Details
Keywords: by Martha Lagace & Mallory Stark
- Article
Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship
By: Laura Huang and Andrew P. Knight
We develop a theoretical model, grounded in exchange theory, about the process through which relationships between entrepreneurs and investors develop and influence the growth of new ventures. Our theory highlights the multifaceted relationships that entrepreneurs and... View Details
Keywords: Entrepreneurship; Relationships; Business Startups; Business and Shareholder Relations; Theory
Huang, Laura, and Andrew P. Knight. "Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship." Academy of Management Review 42, no. 1 (January 2017): 80–102.
- Research Summary
Vertical Relationships Between Firms
Where should a firm draw its boundaries in the vertical chain of production? This has proved to be one of the most interesting and contentious debates among economists and strategists alike. On one hand, vertical integration into upstream and downstream businesses may... View Details
- December 2013
- Case
Apple's Core (Graphic Novel Version)
By: Noam Wasserman and Thomas Alexander
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
Wasserman, Noam, and Thomas Alexander. "Apple's Core (Graphic Novel Version)." Harvard Business School Case 814-059, December 2013.
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
their relationships with employees or were just difficult to serve, perhaps because they fell outside the core constituency (target market) identified in the organizations' strategies. In some organizations,... View Details
Keywords: by Sean Silverthorne
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Alcoholic Drinks; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Viena Ice; Beer; Beer Market; Premium Beer; Manufacturing; Summit Lager; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
longer average time spent in recruitment of employees; and the emphasis on cross-functional teams. With 80 percent of its employees unionized, Southwest also invests time in creating strong relationships between management and union... View Details
- Article
Multilateral Matching
By: John William Hatfield and Scott Duke Kominers
We introduce a matching model in which agents engage in joint ventures via multilateral contracts. This approach allows us to consider production complementarities previously outside the scope of matching theory. We show analogues of the first and second welfare... View Details
Keywords: Matching; Stability; Competitive Equilibrium; Core; Networks; Competition; Joint Ventures; Balance and Stability; Groups and Teams; Entrepreneurship
Hatfield, John William, and Scott Duke Kominers. "Multilateral Matching." Journal of Economic Theory 156 (March 2015): 175–206.
- 2012
- Chapter
The Relational Roles of Brands
By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry
Avery, Jill. "The Relational Roles of Brands." Chap. 9 in Marketing Management: A Cultural Perspective, edited by Lisa Penaloza, Nil Toulouse, and Luca M. Visconti, 147–163. Routledge, 2012.
- December 13, 2017
- Article
What It Takes to Become a Great Product Manager
By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
- 2020
- Chapter
The Relational Roles of Brands
By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Customer Relationship Management; Customer Focus and Relationships; Customers; Brands and Branding; Marketing Strategy; Marketing
Avery, Jill. "The Relational Roles of Brands." Chap. 8 in Marketing Management: A Cultural Perspective. 2nd edition, edited by Luca M. Visconti, Lisa Penaloza, and Nil Toulouse, 121–137. Routledge, 2020.
- 2008
- Chapter
Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams
By: A. Edmondson and Kate Roloff
We review research on psychological safety and team learning to identify core ideas and findings in these closely related literatures and to propose a model in which a negative relationship between team member diversity and team collaboration is moderated by... View Details
Keywords: Interpersonal Communication; Groups and Teams; Social and Collaborative Networks; Performance Improvement; Learning; Diversity
Edmondson, A., and Kate Roloff. "Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams." In Team Effectiveness in Complex Organizations: Cross-disciplinary Perspectives and Approaches, edited by E. Sales, G. G. Goodwin, and C. S. Burke.Organizational Frontiers Series. Mahwah, NJ: Lawrence Erlbaum Associates, 2008.
- 2025
- Working Paper
Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance
By: Justine Boudou and Maria Roche
In this paper, we examine how a startup’s knowledge foundations—embedded in its
core technology—influence its performance in the exit market. Using a dataset of 1,006
biomedicine startups founded between 2005 and 2015, we focus on two key factors: (1)
the degree of... View Details
Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Inventor-founder; Specialized Scientific Knowledge; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship
Boudou, Justine, and Maria Roche. "Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance." Harvard Business School Working Paper, No. 24-021, October 2023. (Revised February 2025.)
- September 2003 (Revised June 2005)
- Case
Learning from LeapFrog: Creating Educational and Business Value
By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- March 2024
- Teaching Note
Teaching Note: Transforming a Region: Gothenburg's path from Shipyards to E-Mobility
By: Christian H.M. Ketels and Orjan Solvell
This TN provides guidance on how to leverage the case on Gothenburg's economic evolution and the role of the regional economic development agency in this process. Gothenburg is an old industrial city that has been hit by a number of deep shocks in its history. Its core... View Details