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    • All HBS Web  (2,717)
      • Faculty Publications  (577)

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      • May–June 2025
      • Article

      Balancing Digital Safety and Innovation

      By: Tomomichi Amano and Tomomi Tanaka
      Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
      Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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      Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
      • May 2025
      • Case

      stc Group: DARE to Transform

      By: Sunil Gupta and Sadika El Hariri
      Established as a government-owned entity in 1998, stc Group was the sole telecommunications operator in the Kingdom of Saudi Arabia (KSA). Soon after it was privatized in 2003, regional players started entering the Saudi market. To deal with the competition and to... View Details
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      Gupta, Sunil, and Sadika El Hariri. "stc Group: DARE to Transform." Harvard Business School Case 525-013, May 2025.
      • 2025
      • Working Paper

      Corporate Actions as Moral Issues

      By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt
      We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market... View Details
      Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility
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      Iliewa, Zwetelina, Elisabeth Kempf, and Oliver Spalt. "Corporate Actions as Moral Issues." NBER Working Paper Series, No. 33749, May 2025.
      • April 2025 (Revised May 2025)
      • Case

      Adobe: GenAI Opportunity or Threat?

      By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
      In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
      Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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      Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
      • April 2025
      • Teaching Note

      Tabby: Winning Customers' Digital Wallets

      By: Eva Ascarza
      Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
      Keywords: Fintech; Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
      • 2025
      • Working Paper

      The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

      By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
      We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
      Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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      Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • 2025
      • Article

      Educating Students and Professionals on the Business Implications of Climate Change

      By: Michael W. Toffel
      As climate change poses unprecedented challenges and opportunities, the private sector must play a pivotal role in both adaptation and mitigation efforts. This article discusses the new Harvard Business School Online course, Business and Climate Change, designed to... View Details
      Keywords: Climate Impact; Online Courses; Online Education; Decarbonization; Mitigation Policies; Climate Risk; Climate Change; Risk Management; Science; Policy; Business Education; Adaptation
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      Toffel, Michael W. "Educating Students and Professionals on the Business Implications of Climate Change." Global Focus: The EFMD Business Magazine 192, no. 2 (2025): 29–32.
      • February 2025
      • Case

      Managing Complexity at mymuesli

      By: Thomas Graeber and Stacy Straaberg
      In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
      Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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      Graeber, Thomas, and Stacy Straaberg. "Managing Complexity at mymuesli." Harvard Business School Case 925-008, February 2025.
      • January 2025
      • Case

      Moderna: Democratizing Artificial Intelligence

      By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber
      The case study examines Moderna's journey in democratizing artificial intelligence (AI), particularly generative AI, across its workforce. It details the company's "digital-first, AI-focused" approach, including the rollout of OpenAI's ChatGPT Enterprise to all... View Details
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      Bojinov, Iavor I., Karim R. Lakhani, Annika Hildebrandt, and James Weber. "Moderna: Democratizing Artificial Intelligence." Harvard Business School Case 625-070, January 2025.
      • January 2025
      • Case

      Index and Active Investing: Vanguard and the New Frontier of Active ETFs

      By: Marco Sammon, Luis M. Viceira and Jonathan Kanagasabai
      This case explores Vanguard’s strategic decision-making process as it considers entering the growing market for actively managed exchange-traded funds (ETFs). Set in 2024, the case places students in the position of Rodney Comegys, Vanguard’s global head of the Equity... View Details
      Keywords: Asset Management; Financial Strategy; Investment Funds; Investment Portfolio; Financial Services Industry
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      Sammon, Marco, Luis M. Viceira, and Jonathan Kanagasabai. "Index and Active Investing: Vanguard and the New Frontier of Active ETFs." Harvard Business School Case 225-056, January 2025.
      • January 2025
      • Case

      Reimagining the Employee Experience at the LEGO Group

      By: Amy Edmondson, Mark Mortensen and Elisabeth Powell
      In 2024, the LEGO Group faced a decision about the future of LEGO’s Benefits Experience Strategy and the “Best of Both” remote/hybrid work policy. With over 28,500 employees spanning global hubs, retail stores, and manufacturing plants, LEGO leaders had to consider... View Details
      Keywords: Leadership; Employee Relationship Management; Values and Beliefs; Organizational Culture; Alignment; Compensation and Benefits; Europe
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      Edmondson, Amy, Mark Mortensen, and Elisabeth Powell. "Reimagining the Employee Experience at the LEGO Group." Harvard Business School Case 625-088, January 2025.
      • January 2025
      • Case

      Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions

      By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
      John Miller sat reviewing his family’s Constitution, grappling with how best to implement and enforce its provisions. Designed to prevent ambiguity in governance, the Family Constitution set out core values and guidelines to promote harmony and cohesion among family... View Details
      Keywords: Conflict Resolution; Perspective Taking; Liabilities; Family Business; Family Ownership; Business Growth and Maturation; Alignment; Cooperation; Attitudes; Behavior; Cognition and Thinking; Conflict Management; Conflict of Interests; Power and Influence; Perception; Trust; Perspective; Motivation and Incentives; Happiness; Identity; Goals and Objectives; Legal Liability; Contracts; Fairness; Values and Beliefs; Governance Controls; Governing Rules, Regulations, and Reforms; Family and Family Relationships; Manufacturing Industry; Germany
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      Cohen, Lauren, Octavian Graf Pilati, and Sophia Pan. "Constitutional Fiction: John Miller & the Legitimacy of Family Constitutions." Harvard Business School Case 225-054, January 2025.
      • December 2024
      • Case

      Core Innovation Capital: Investing in Fintech for Good

      By: Ray Kluender, Natalia Rigol, Benjamin Roth and Nicole Tempest Keller
      In 2017, Arjan Schütte, founder of Core Innovation Capital, faced a decision on whether to invest in Hugo Insurance, an auto insurance startup. Core, an early-stage social impact VC firm, focused on “fintech for good,” by investing in financial services for low- to... View Details
      Keywords: Fintech; Venture Capital; Social Entrepreneurship; Insurance; Measurement and Metrics; Investment; Corporate Social Responsibility and Impact; Product Positioning; Financial Services Industry; Technology Industry; Insurance Industry; United States
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      Kluender, Ray, Natalia Rigol, Benjamin Roth, and Nicole Tempest Keller. "Core Innovation Capital: Investing in Fintech for Good." Harvard Business School Case 825-064, December 2024.
      • December 2024
      • Supplement

      Core Innovation Capital: Investing in Fintech for Good (B)

      By: Ray Kluender, Natalia Rigol, Benjamin Roth and Nicole Tempest Keller
      In 2017, Core Innovation Capital invested $725,000 in Hugo Insurance, a pay-as-you-drive auto insurance startup targeting the non-standard market. Core followed with $300,000 in 2019 during a Seed II round. By 2022, Hugo founder, David Bergendahl, sought $10 million in... View Details
      Keywords: Fintech; Venture Capital; Social Entrepreneurship; Insurance; Measurement and Metrics; Investment; Financial Services Industry; Technology Industry; Insurance Industry; United States
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      Kluender, Ray, Natalia Rigol, Benjamin Roth, and Nicole Tempest Keller. "Core Innovation Capital: Investing in Fintech for Good (B)." Harvard Business School Supplement 825-094, December 2024.
      • November–December 2024
      • Article

      How Robust Is Your Climate Governance?

      By: Lynn S. Paine and Suraj Srinivasan
      During the past few years, as evidence of climate change and its effects has mounted, many corporate boards have added climate governance to their agendas. But the maturity of boards’ climate-oversight processes and activities varies widely.
      To better... View Details
      Keywords: Corporate Governance; Climate Change; Corporate Social Responsibility and Impact; Governing and Advisory Boards
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      Paine, Lynn S., and Suraj Srinivasan. "How Robust Is Your Climate Governance?" Harvard Business Review 102, no. 6 (November–December 2024): 86–95.
      • November–December 2024
      • Article

      How to Avoid the Agility Trap

      By: Jianwen Liao and Feng Zhu
      Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
      Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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      Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
      • 2024
      • Working Paper

      Scaling Core Earnings Measurement with Large Language Models

      By: Matthew Shaffer and Charles CY Wang
      We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details
      Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics
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      Shaffer, Matthew, and Charles CY Wang. "Scaling Core Earnings Measurement with Large Language Models." Working Paper, November 2024.
      • November 2024
      • Article

      Leadership and Plumbing

      By: Frank V. Cespedes
      “Leadership” is a growth industry. Amazon lists over 60,000 books on the topic. Most focus on emotional intelligence, charisma, avoiding narcissism (usually someone else’s problem, according to these authors, not their problem) and other personality traits. But as... View Details
      Keywords: Leadership Development
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      Cespedes, Frank V. "Leadership and Plumbing." Top Sales Magazine (November 2024), 26–27.
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