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- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Mar 2024
- News
Case Study: Testing the Waters
sugars. Rather than focus solely on athletes, Cure appeals to consumers as an everyday hydration product as well as for use cases that can lead to electrolyte imbalance, including pregnancy, illness, certain medical conditions, or even as... View Details
- 20 Jan 2023
- News
Free Spirits
available in Qatar’s World Cup stadiums. Whitworth asserts that all the new energy in the segment is great for the industry and creates novel opportunities to bring consumers in—even sometimes under his own... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 01 Aug 2002
- News
Marilynn Davis (MBA '82)
in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a... View Details
- 01 Oct 1998
- News
Beyond the Numbers
Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing... View Details
Keywords: Eileen K. McCluskey
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 01 Dec 2017
- News
Yoga Inc.
consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and market segments: “Finding the right consumer View Details
Keywords: Deborah Halber
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
- 01 Oct 1997
- News
Antitrust in Historical Perspective
terms with what business itself should be. Is it a method for delivering goods to consumers at the lowest prices? Is it a mechanism for providing employment? Is it a tool for asserting national power abroad? Is it a vehicle for building... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 17 Nov 2015
- News
How to Prepare for Shark Tank
soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
look at those quarters, I mean from market approach, they're not all monolithic, right? So how do we think about effective segmentation for those groups. And what does it look like in practice? Who's been doing it well? SWG: So View Details
- 01 Jun 2010
- News
Michael Depatie
larger chains seem to be adopting some of the distinctive, personal touches that characterize boutique hotels like Kimpton. Yes, what was once a fairly small niche has become a legitimate segment of the industry. The big chains are adding... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details
Keywords: Dan Morrell
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online View Details
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may... View Details
Keywords: Nancy O. Perry