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- 29 Jun 2015
- News
Study Suggests Google Harms Consumers by Skewing Search Results
- 03 Mar 2017
- News
Do Search Ads Really Work?
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details
- 01 Nov 2019
- News
Prices: Where Have All the Bargains Gone?
- 16 Jan 2015
- News
Price Protection Report: Credit Cards Shielding You From Price Drops
- 30 Sep 2016
- News
Google Is Ripe for Trump’s Sore-Loser Conspiracy Theories
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
trees, or at least our family trees: By 2026, the hunt for one’s lineage is forecasted to be an $8 billion industry globally. Genealogy consumers today expect their foray into the past to be aided by speedy and seamless technology.... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
partner brings along a stack of new policies—and the team at Surround can use their blog and video content to support precisely what those customers want. That can create a virtuous cycle that helps them land another, similar partner. Paid Google View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details
- 01 Dec 2013
- News
Oscar Winners
To your health: Nazemi, Schlosser, and Kushner roll out their consumer-friendly online insurance company. For aspiring entrepreneurs searching for a sexy start-up idea, it may not seem a very glamorous notion. But ask Josh Kushner (MBA... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- 01 Dec 2007
- News
Lighten Up
improve stability on trails. The company now holds patents on the technology. It was an innovative product in search of a brand. “Is this really a Timberland idea, we asked ourselves,” Smith recalls. “Timberland is all about leather and... View Details
- 01 Dec 2009
- News
Faculty Books
Leadership by Anthony J. Mayo, Nitin Nohria, and Mark Rennella (Palgrave Macmillan) This book examines the evolution of leadership through the story of the American airline industry. Early airline entrepreneurs searched for a viable... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
Frida Polli (MBA 2012) came to HBS as a neuroscientist in search of a business problem to solve, and she found it during the recruitment season. All of these companies and job-seekers searching for hints of... View Details
Keywords: Dan Morrell
- 04 Sep 2019
- News
Case Study: Up in the Air
on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and eastern Europe’s software houses with... View Details
- 21 Mar 2019
- News
Helping Veterans Build Careers
Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark about being “warmhearted and... View Details
Keywords: Jill Radsken
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details