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- All HBS Web
(724)
- News (29)
- Research (636)
- Events (2)
- Multimedia (3)
- Faculty Publications (357)
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- 18 Feb 2025
- News
The Consumer Psychology of Adopting AI
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 06 Jul 2015
- News
Brain on Sports Podcast: Psychology of rooting for a losing team
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school to offer a course in View Details
- 06 Sep 2016
- News
Why psychological safety matters and what to do about it
- 20 Sep 2010
- News
Busy bodies, happy minds
- 11 Apr 2017
- News
Some Strategies to Limit Sugary Drinks May Backfire
- 27 Aug 2018
- News
How to think like a gourmet
- 01 Feb 1999
- News
Too Much of a Good Thing?
years, sectors as diverse as automobiles, semiconductors, steel, textiles, consumer electronics, tires, and pharmaceuticals have been afflicted by overcapacity and some or all of its unpleasant side effects: loss of jobs, plant closings,... View Details
Keywords: Garry Emmons
- 22 Sep 2022
- News
The Beauty Guide
be talking to you today if I hadn’t left marketing,” declares Freyre. The move to sales taught her about retailers, how consumers shop, and ultimately made her a better marketer and leader. “I tap into that diversity of experience every... View Details
Keywords: Maureen Harmon
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
unconscious and often visual, for the last decade Zaltman has solicited visual images from subjects to chart thoughts about a wide array of products. While skeptics may see the ZMET as a passing fad, others consider it evidence of a growing trend toward the use of... View Details
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just helps us to understand how.”... View Details
- 01 Oct 1999
- News
Eight Among Many: Antoinette J. ("Toni") Rapone
truly enjoyed me and that my father's Sicilian relatives gave me so much love," she says. That encouragement - combined with her father's military benefits - enabled her to attend Bennington College, where she majored in psychology and... View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1999
- News
Short Takes
over a five-month period, she observed 8 teams and surveyed some 427 employees. Edmondson found that members of teams with higher levels of psychological safety (those characterized by greater mutual respect and trust) were more likely to... View Details
Keywords: Judith A. Ross
- 01 Sep 2005
- News
Predictable Surprises
Administration at HBS and is also formally affiliated with Harvard’s Kennedy School of Government, Psychology Department, Center on the Environment, and Program on Negotiation. Predictable Surprises (HBS Press) was published in 2004. You... View Details
- 25 Aug 2015
- News
Sunset in the East?
the medium term, to this government manipulation other than investor psychology? —Jim Daley (MBA 1986) KIRBY: Investor psychology probably is the biggest risk, but another is an overreliance on hard infrastructure investments (roads,... View Details
- 28 May 2019
- News
Leading Questions
“whether it’s for an individual leader, a team, or a company.” To find these answers, Synthesis asks open-ended essay questions and applies narrative psychology in its assessments. “There are no trick questions, no multiple choice,”... View Details
Keywords: April White
- 01 Dec 2015
- News
Case Study: Bionic Banking
fees at 1 percent or higher, I get a really bad vibe from the fund. I think many consumers are wising up to how much fees eat into their portfolio performance over the long term, and 1 percent or more is a View Details
- 01 Mar 2023
- News
Is AI OK?
willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details