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- 01 Jun 2007
- News
Profiles from the class of 2007
Photographs by Webb Chappell Now in its twelfth year, the annual student profiles feature has become something of a Bulletin tradition. As editors, we look forward every spring to meeting these outstanding members of the MBA graduating... View Details
Keywords: Garry Emmons;Julia Hanna;Lewis I. Rice
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon their demographic View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
consumer technology - no matter how amazing or elegant - means nothing unless it is useful, convenient, and readily accepted by customers. The fact that his wife's MBA degree didn't ease the drudgery of tracking the family's finances gave... View Details
- 18 Aug 2010
- News
How We Save (and Spend) Now
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Dec 2023
- News
Endless Possibilities
Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
Keywords: Julia Hanna
- 20 Jan 2023
- News
Free Spirits
for a year, first with commercial formulators, and ultimately finalized the recipes in Woods’s Cambridge kitchen. Each of their launch products—the Eden, Lacewing, and Tandem—satisfies one of three major flavor profiles (fruity, herbal,... View Details
- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details
Keywords: Margie Kelley
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice information to online companies to... View Details
Keywords: Garry Emmons
- 26 Oct 2015
- News
Ron Johnson’s Post-Penney’s Rebirth
The November issue of Fast Company has a profile of Ron Johnson (MBA 1984)—former Apple retail guru and JC Penney CEO. Johnson’s now at the helm of a consumer electronics startup, Enjoy, that focuses on... View Details
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the Streets exhibition with raising the View Details
- 01 Sep 2008
- News
Alumni Books
Community by Bert Berkley (MBA ’50) and Peter Economy (Wiley) Profiling many highly effective charitable organizations — for example, Kiva, Horizons for Homeless Children, the Annie E. Casey Foundation, and Stonyfield Farm Profits for the... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Chairman and CEO, Joh. A. Benckiser SE Download Harf profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1946 Born, Cologne, Germany 1973 Earns PhD, Monetary Economics, University of Cologne 1981 Joins Joh. A. Benckiser... View Details
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
which we can build a richer, more accurate profile for users of any age. That allows us to personalize messages more precisely, which is exactly what consumers want. They get irritated by offers that clearly... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2014
- News
Dressing by Number
recommended clothing based on the data they provide; clients purchase only the items they love. The more information a customer gives Stitch Fix—the initial “style profile,” shared Pinterest boards, feedback on what works and what doesn’t in each delivery—the more... View Details
- 08 Mar 2019
- News
A Passionate Patron and Collector
The New York Times recently profiled art collector Reginald Van Lee (MBA 1984), discussing some of his collection with him in his Manhattan apartment. Van Lee, who retired from Booz Allen Hamilton in 2016, has a number of pieces adorning... View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details