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- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never... View Details
Keywords: April White
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new... View Details
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
strike a balance between private label and manufacturer brands, and reemphasize food products instead of venturing too far into nonfood items. Although they foresee a fierce battle among retailing Goliaths,... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
If you live in a rural village or small city in India and run low on toothpaste, rice, or cooking oil, you’ll likely visit your local kirana, the equivalent of a US neighborhood variety store and a mainstay of the country’s $932 billion View Details
- 04 May 2010
- News
The History of Beauty
- 06 Aug 2015
- News
New rule could fuel debate over CEO pay
- 20 May 2014
- News
Mastering the Intermediaries
- 18 Jun 2019
- News
How to Scandal-Proof Your Company
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is View Details
- 01 Dec 2023
- News
Rounding the Bend
increasingly demanding more accountability and transparency. “I’m actually quite proud of how the industry is coming together.” McClay has filled myriad roles within the fashion sector: first on the European consumer and View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
sugars. Rather than focus solely on athletes, Cure appeals to consumers as an everyday hydration product as well as for use cases that can lead to electrolyte imbalance, including pregnancy, illness, certain... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel”... View Details
Keywords: Jennifer Gillespie
- 20 Jan 2023
- News
Free Spirits
a beginning, a middle, and a finish. Their ready-to-drink cocktails are naturally low in sugar and calories (less than 2 grams and 35 calories). They are bottled and labeled with a sense of sophistication that would feel right at home on any elegant bar cart. With its... View Details
- 01 Mar 2014
- News
Generation Next
its relationship with external advisers. While working on strategy for the group's consumer products division in 2008, her team hired Bain & Co. to help lay out a five-year road map. At the time, Bain was... View Details
- 01 Mar 2018
- News
Every Trick in the Book
moment, the model for Barnes & Noble, a venerable but struggling small chain, which that year sold its single remaining location on Fifth Avenue in New York to a bookseller named Leonard Riggio. But the retail landscape was already... View Details
Keywords: April White
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
a limited time. Many of its products sell out the first time they’re offered, and a majority of the revenues come from first sales. So the question of how to price new products is an important one, but... View Details