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    • News  (239)
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Show Results For

  • All HBS Web  (1,174)
    • People  (5)
    • News  (239)
    • Research  (662)
    • Events  (6)
    • Multimedia  (3)
  • Faculty Publications  (209)
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  • May 1992 (Revised May 1996)
  • Teaching Note

AT&T Consumer Products, Teaching Note

By: Joseph L. Badaracco Jr.
Teaching Note for (9-392-108). View Details
Keywords: Asia; Mexico
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Badaracco, Joseph L., Jr. "AT&T Consumer Products, Teaching Note." Harvard Business School Teaching Note 392-154, May 1992. (Revised May 1996.)
  • May 2019 (Revised June 2021)
  • Case

State of Charge: The Massachusetts Energy Storage Initiative

By: John R. Wells and Benjamin Weinstock
In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make... View Details
Keywords: Energy Storage; Energy Generation; Programs; Policy; Strategy; Energy Industry; Energy Industry; Massachusetts
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Wells, John R., and Benjamin Weinstock. "State of Charge: The Massachusetts Energy Storage Initiative." Harvard Business School Case 719-448, May 2019. (Revised June 2021.)
  • October 2019
  • Article

Correcting Consumer Misperception

By: Omar Isaac Asensio
For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering... View Details
Keywords: Energy Conservation; Knowledge Dissemination
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Asensio, Omar Isaac. "Correcting Consumer Misperception." Nature Energy 4, no. 10 (October 2019): 823–824.
  • March 1975 (Revised April 1985)
  • Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry
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Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
  • December 2008 (Revised April 2009)
  • Background Note

China's Energy Industry

By: F. Warren McFarlan, George Baroutas and Tracy Manty
China is ranked the world's second largest consumer of energy. This note provides background on China's energy industry and provides details on China's leading state-owned energy companies, production and consumption statistics, and government policies in support of... View Details
Keywords: Energy; Energy Industry; China
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McFarlan, F. Warren, George Baroutas, and Tracy Manty. "China's Energy Industry." Harvard Business School Background Note 309-057, December 2008. (Revised April 2009.)
  • April 2010
  • Teaching Note

Dr. John's Products, Ltd. (TN)

By: William A. Sahlman
Teaching Note for [803063]. View Details
Keywords: Innovation and Invention; Production; Distribution; Entrepreneurship; Consumer Products Industry
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Sahlman, William A. "Dr. John's Products, Ltd. (TN)." Harvard Business School Teaching Note 810-132, April 2010.
  • September 1982
  • Teaching Note

Mason Household Products, Teaching Note

By: David A. Garvin
Keywords: Consumer Products Industry
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Garvin, David A. "Mason Household Products, Teaching Note." Harvard Business School Teaching Note 683-043, September 1982.
  • February 2009
  • Background Note

An Introduction to Consumer Credit

By: Peter Tufano
This note reviews a variety of shorter-term consumer credit products in the U.S. with an emphasis on the types of products that low- and moderate-income consumers use. Included here are the following: credit cards, bank overdraft products, payday lending, personal... View Details
Keywords: Credit; Financing and Loans; Personal Finance; United States
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Tufano, Peter, Andrea Ryan, and Daniel Schneider. "An Introduction to Consumer Credit." Harvard Business School Background Note 209-107, February 2009.
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

litany of reasons why America spawns so many entrepreneurs. There is barely an acknowledgment of what Amar Bhide (HBS MBA '79) has appealingly termed "the venturesome consumer." Yet this willingness to adopt new products, new... View Details
Keywords: by John Quelch
  • June 2013 (Revised June 2014)
  • Case

Valero Energy Corporation and Tight Oil

By: Richard H.K. Vietor, Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier and Rob Rain
Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases—from Eagle Ford, Bakken and elsewhere—Valero considers whether to add topping capacity to handle it, on top of its recent... View Details
Keywords: Petroleum; Oil & Gas; Energy; Environment; Refining; Globalization; Tight Oil; Strategy; Natural Environment; Demand and Consumers; Supply and Industry; Policy; Energy Sources; Energy Industry; United States
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Vietor, Richard H.K., Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier, and Rob Rain. "Valero Energy Corporation and Tight Oil." Harvard Business School Case 713-083, June 2013. (Revised June 2014.)
  • August 2008 (Revised May 2009)
  • Case

Consumer Payment Systems — Japan

By: Benjamin Edelman and Andrei Hagiu
In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that... View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Digital Platforms; Alliances; Competitive Strategy; Information Infrastructure; Mobile and Wireless Technology; Japan
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Edelman, Benjamin, and Andrei Hagiu. "Consumer Payment Systems — Japan." Harvard Business School Case 909-007, August 2008. (Revised May 2009.) (request a courtesy copy.)
  • September 2010 (Revised January 2012)
  • Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
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Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
  • 11 Jun 2007
  • Lessons from the Classroom

Teaching the Next Generation of Energy Executives

Companies producing solar and wind energy products, for example, compete for customers in the electricity market, which is far more competitive than the vehicle fuels market. Driving this competition is the... View Details
Keywords: by Julia Hanna; Energy; Energy
  • May 2011 (Revised January 2012)
  • Supplement

OPOWER: Increasing Energy Efficiency through Normative Influence (B)

By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
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Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
  • Article

Optimizing Organic Waste to Energy Operations

By: Baris Ata, Deishin Lee and Mustafa H. Tongarlak
A waste-to-energy firm that recycles organic waste with energy recovery performs two environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two... View Details
Keywords: Business Ventures; Energy Generation; Renewable Energy; Revenue; Customers; Strategy; Corporate Governance; Wastes and Waste Processing; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Cost Management; Urban Scope
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Ata, Baris, Deishin Lee, and Mustafa H. Tongarlak. "Optimizing Organic Waste to Energy Operations." Manufacturing & Service Operations Management 14, no. 2 (Spring 2012): 231–244.
  • April 2003
  • Teaching Note

Energis (A) (TN)

By: John R. Wells
Teaching Note for (9-703-505). View Details
Keywords: History; Demand and Consumers; Strategy; Distribution; System Shocks; Service Delivery; Organizational Structure; Telecommunications Industry; United Kingdom
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Wells, John R. "Energis (A) (TN)." Harvard Business School Teaching Note 703-506, April 2003.
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 2011
  • Book

Accelerating Energy Innovation: Insights from Multiple Sectors

By: Rebecca Henderson and Richard G. Newell
Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details
Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry
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Henderson, Rebecca, and Richard G. Newell, eds. Accelerating Energy Innovation: Insights from Multiple Sectors. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
  • July 2021
  • Article

Energy Efficiency and Electricity Reliability

By: Eliana Carranza and Robyn C. Meeks
Overloaded electrical systems are a major source of unreliable power. Using a randomized saturation design, we estimate the impact of compact fluorescent lamps (CFLs) on electricity reliability and household electricity consumption in the Kyrgyz Republic. Greater... View Details
Keywords: Energy; Technology Adoption; Green Technology; Consumer Behavior; Utilities Industry; Kyrgyzstan
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Carranza, Eliana, and Robyn C. Meeks. "Energy Efficiency and Electricity Reliability." Review of Economics and Statistics 103, no. 3 (July 2021): 461–475.
  • August 2008 (Revised July 2009)
  • Supplement

Gazprom (B): Energy and Strategy in a New Era

By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
President Putin publicly stated that Gazprom, the largest natural gas producer in the world, was a powerful political lever of the Russian state in the world and a keystone in the foundation of the country's energy security. Thus the top leadership of Russia has... View Details
Keywords: Non-Renewable Energy; Growth and Development Strategy; State Ownership; Business and Government Relations; Expansion; Energy Industry; Russia; Ukraine
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Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (B): Energy and Strategy in a New Era." Harvard Business School Supplement 709-009, August 2008. (Revised July 2009.)
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