Publications

19 Mar 2024
Video

The Value of an MBA in Manufacturing, Consumer Products, and Retail

06 Nov 2023
Video

The Value of an MBA in Manufacturing, Consumer Products, and Retail

06 Nov 2023

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Do you currently work in manufacturing, consumer products, or retail? Or, do you aspire to work in these dynamic sectors in the future? If you find yourself in either of these categories, we invite you to... View Details

19 Mar 2024

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Attention to all young professionals shaping the future in manufacturing, consumer products, or retail: whether you're already excelling in these vibrant sectors or aiming to carve your path, we extend an... View Details

16 Feb 2023

The Value of an MBA in Manufacturing, Consumer Products, and Retail

Have you ever wondered what an MBA could do to help you accomplish your personal and professional goals? Join us to hear more about why an MBA degree can be of value to students interested in working in Manufacturing, Consumer View Details

May 2019 (Revised June 2021)
Case

State of Charge: The Massachusetts Energy Storage Initiative

By: John R. Wells and Benjamin Weinstock

In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make... View Details

Keywords: Energy Storage; Energy Generation; Programs; Policy; Strategy; Energy Industry; Utilities Industry; Massachusetts

19 Mar 2024
Video

The Value of an MBA in Manufacturing, Consumer Products, and Retail

October 2019
Article

Correcting Consumer Misperception

By: Omar Isaac Asensio

For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering... View Details

Keywords: Energy Conservation; Knowledge Dissemination

Find at Harvard

December 2008 (Revised April 2009)
Background Note

China's Energy Industry

By: F. Warren McFarlan, George Baroutas and Tracy Manty

China is ranked the world's second largest consumer of energy. This note provides background on China's energy industry and provides details on China's leading state-owned energy companies, production and consumption statistics, and government policies in support of... View Details

Keywords: Energy; Energy Industry; China

Find at Harvard

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

September 1982
Teaching Note

Mason Household Products, Teaching Note

By: David A. Garvin

Keywords: Consumer Products Industry

April 2010
Teaching Note

Dr. John's Products, Ltd. (TN)

By: William A. Sahlman

Teaching Note for [803063]. View Details

Keywords: Innovation and Invention; Production; Distribution; Entrepreneurship; Consumer Products Industry

February 2009
Background Note

An Introduction to Consumer Credit

By: Peter Tufano

This note reviews a variety of shorter-term consumer credit products in the U.S. with an emphasis on the types of products that low- and moderate-income consumers use. Included here are the following: credit cards, bank overdraft products, payday lending, personal... View Details

Keywords: Credit; Financing and Loans; Personal Finance; United States

06 Apr 2009
Research & Ideas

Cheers to the American Consumer

litany of reasons why America spawns so many entrepreneurs. There is barely an acknowledgment of what Amar Bhide (HBS MBA '79) has appealingly termed "the venturesome consumer." Yet this willingness to adopt new products, new... View Details

Keywords: by John Quelch

June 2013 (Revised June 2014)
Case

Valero Energy Corporation and Tight Oil

By: Richard H.K. Vietor, Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier and Rob Rain

Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases—from Eagle Ford, Bakken and elsewhere—Valero considers whether to add topping capacity to handle it, on top of its recent... View Details

Keywords: Petroleum; Oil ＆ Gas; Energy; Environment; Refining; Globalization; Tight Oil; Strategy; Natural Environment; Demand and Consumers; Supply and Industry; Policy; Energy Sources; Energy Industry; United States

August 2008 (Revised May 2009)
Case

Consumer Payment Systems — Japan

By: Benjamin Edelman and Andrei Hagiu

In 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that... View Details

Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Digital Platforms; Alliances; Competitive Strategy; Information Infrastructure; Mobile and Wireless Technology; Japan

01 Dec 2017
News

2017 in Energy: A Future of Lower Energy Prices

For a long time, the United States was striving to become energy self-sufficient; now the country is self-sufficient and is becoming a net exporter of energy. That has pretty profound global economic and political implications, and we’ve... View Details

Keywords: Sarah Wright (MBA 1997), founder, Hull Street Energy

September 2010 (Revised January 2012)
Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details

Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States