Consumer Power - Publications - Faculty & Research

Profile

Jeremy Andrus

fundamental to what we do. We play at this very powerful intersection between consumer electronics, media, and lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these... View Details

Keywords: Retail

Profile

Nathalie du Preez

conflicting viewpoints, challenge my existing preconceived ideas, and help me make business decisions in the future in a more powerful way. How has your overall HBS experience shaped your goals & career path? Before HBS I tended to... View Details

Keywords: Consumer Products

Profile

Juan Camargo

save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

Profile

Laura Mackay

the opportunity to learn business principles in an academic setting. It was very important to me to use my two years in business school to focus on personal development. The HBS case method is incredibly unique and powerful in pushing one... View Details

Keywords: Health Care; Technology

Publications