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  • September 2014
  • Article

Advancing Consumer Neuroscience

By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing. For corporations, on the other hand, the science is a means to an end goal of selling more stuff. But the tools, once restricted to... View Details
Keywords: by Carmen Nobel; Consumer Products
  • Article

Consumer Neuroscience: Advances in Understanding Consumer Psychology

By: Uma R. Karmarkar and Carolyn Yoon
While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the mechanisms underlying judgments and decision making remain difficult to investigate. In this review, we highlight some of the ways in which our... View Details
Keywords: Consumer Neuroscience; Neuroscience; Neuroeconomics; Consumer Psychology; Customer Behavior; Predictive Analytics; Neural Prediction; Neuroimaging; fMRI; Eye-tracking; Consumer Behavior; Marketing
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  • 2015
  • Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Keywords: Consumer Behavior; Cognition and Thinking
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  • 01 Dec 2015
  • First Look

December 1, 2015

Meaningful Relationships Between Brain and Consumer Behavior By: Plassmann, Hilke, and Uma R. Karmarkar Abstract—The goal of this chapter is to give an overview of the nascent field of consumer View Details
Keywords: Sean Silverthorne
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind... View Details
Keywords: by Martha Lagace
  • 17 Dec 2014
  • Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscience tools to shed light on how our brains make purchasing decisions. "We were interested in whether considering the price first changed how people thought about the decision process, and whether it changed the way the brain... View Details
Keywords: by Carmen Nobel; Retail
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details
Keywords: by James Heskett
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: research in psychology, economics, and neuroscience exploring the benefits of charitable giving has been... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2022
  • Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

and a former professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered... View Details
Keywords: by Dan Morrell
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser... View Details
Keywords: by Carmen Nobel
  • 16 Dec 2015
  • Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

able to select one thing from a few reasonable choices. Here, says Karmarkar, who holds Ph.D. degrees in neuroscience and marketing: “if you are trying to make people feel more confident and rule out options, there could be some benefit... View Details
Keywords: by Michael Blanding; Retail
  • 02 Sep 2014
  • First Look

First Look: September 2

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2142085 September 2014 Marketing Letters Advancing Consumer Neuroscience By: Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B.... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

increases demand by seven percentage points. Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness Authors:Andrew Gershoff, Ran Kivetz, and Anat Keinan Publication:Journal of View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 30 Jun 2009
  • First Look

First Look: June 30

the field of organizational behavior. We begin by offering a definition and review of implicit processes, including implicit cognition, motivation, and affect. We then draw upon recent empirical research in psychology and neuroscience to... View Details
Keywords: Martha Lagace
  • 06 Nov 2012
  • First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne

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