Filter Results:
(11)
Show Results For
- All HBS Web (30)
- Faculty Publications (3)
Show Results For
- All HBS Web (30)
- Faculty Publications (3)
Page 1 of 11
Results
Sort by
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 17 Dec 2014
- News
Neuroscience Marketing: Is the Product Worth the Price?
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 01 Jun 2012
- News
Noted & Quoted
—HBS professor Rohit Deshpandé, quoted in an obituary for Thai billionaire Chaleo Yoovidhya, inventor of the popular Red Bull energy drink. (Washington Post, March 19, 2012) “Sex sells, and it has since the dawn of time neuroscience just... View Details
- 05 Aug 2016
- News
Accelerating Change on Medicine’s Final Frontier
visibility, to a network of peers. Many of them felt isolated.” Amadio sensed these challenges were not unique to neuroscience startups, and he began looking at the consumer software sector to see how... View Details
Keywords: Robert S. Benchley
- 01 Dec 2012
- News
Alumni Book Briefs
process large amounts of data. But how can the strengths of each be combined for maximum benefit? Citing the latest neuroscience and his research with experts in mind-machine combination, Prensky shows how smart people are learning to... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
in neuroscience research experiments—with former research colleague Julie Yoo to assess cognitive and emotional traits. The games didn’t ask personal questions, they measured responses, providing objectivity in a way that the traditional... View Details
Keywords: Dan Morrell
- 15 Jun 2021
- News
June 2021 Books and Podcasts
consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters