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- 18 Sep 2014
- News
Subscribing to loyalty cards and site offers
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than retirement financial products,” he... View Details
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in... View Details
Keywords: April White
- 01 Mar 2014
- News
Generation Next
the conglomerate and Mumbai business circles. Above all, family-run companies in India value loyalty and seniority. But the maneuvers worked. Over the next few years, the business started to rebound, marking a turning point for Godrej,... View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's... View Details
- 01 Sep 2010
- News
Dare to be Different
deeply ingrained fidelity to certain brands — the kind of loyalty that our parents’ generation felt toward even mundane brands like Tide detergent or Miracle Whip or Sony televisions — is definitely in peril, at least in my opinion. Why... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
climate, customer orientation, and innovation. "Corporate culture was perceived as the prevailing set of shared values held by a firm's managers," Deshpandé explains, "qualities such as loyalty and tradition. We defined climate as the... View Details
Keywords: Peter K. Jacobs
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
iPhones has expanded the market for Apple—opening the door for consumers who may not be able to afford a brand-new iPhone at $1,200 but may be willing to part with $600 for a used model. “You create that funnel of customers into your... View Details
Keywords: Jennifer Meyers
- 01 Jun 2010
- News
Michael Depatie
interesting. People who know us, love us. The problem we have is not enough people know us. So we’re building up our InTouch loyalty program, which we introduced in 2004. Right now about 30 percent of our reservations come through that... View Details
- 01 Mar 2006
- News
Drive-In Nation
forth as a solution. But HBS assistant professor Daniel Snow, who studies the application of new technology, offers a caveat. Snow, who has worked with both Honda and Ford, points out that technological advances are a plus only if View Details
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Roy K. McCall (MBA 1984) (iUniverse) Huai’an-born Zhou Enlai was contemporary China’s greatest statesman, spymaster, and negotiator. According to McCall, the People’s Republic of China would not exist today without Zhou’s skill as communicator and administrator. Yet he... View Details
- 01 Dec 1996
- News
Starting Up and Starting Over
World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
- 01 Feb 1998
- News
Running Up the Score
Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA '87) A Player's View: Gord Kluzak (MBA '98) As in any business, the sports industry's mounting costs are eventually passed on to the consumer - at the stadium, via... View Details
Keywords: Garry Emmons
- 26 Jun 2025
- News
The Vinyl Revival
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details
- 14 Mar 2019
- News
The Merchant of Osaka
moving.” Oishi had watched it all unfold as she built a career as a partner in McKinsey’s consumer goods practice in Tokyo—an almost ideal match for the sort of person who can’t not solve problems. Where some people solve crossword... View Details
Keywords: Health, Social Assistance