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Show Results For
- All HBS Web
(1,660)
- People (6)
- News (430)
- Research (1,030)
- Events (4)
- Multimedia (5)
- Faculty Publications (329)
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- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details
Keywords: Brand; Brand Management; Retailing; Retailing Industry; Private Label; Direct To Consumer Marketing; Ecommerce; Digital Marketing; Consumer Packaged Goods; Startup; Marketing; Marketing Strategy; Disruption; Food; Product Marketing; Marketing Channels; Consumer Behavior; Brands and Branding; Venture Capital; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- Video
Consumer Goods Webinar
- February 2016 (Revised May 2016)
- Case
Consumer Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia
Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.)
- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised... View Details
- August 1988
- Background Note
Note on Consumer Goods Marketing--1988
By: John A. Quelch
Quelch, John A. "Note on Consumer Goods Marketing--1988." Harvard Business School Background Note 589-024, August 1988.
- 05 Mar 2019
Consumer Goods at HBS Webinar
- February 2017
- Case
Dick's Sporting Goods
By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- Article
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
By: M. E. Porter
Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry
Porter, M. E. "Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries." Review of Economics and Statistics 56, no. 4 (November 1974): 419–436.
- June 2024
- Article
Information Spillovers in Experience Goods Competition
By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- September 2017
- Teaching Note
Dick's Sporting Goods
By: Jose B. Alvarez and Matthew G. Preble
This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- January 2012
- Teaching Note
Best Practice in Consumer Packaged Goods Management
By: Rebecca M. Henderson and Ryan Johnson
Keywords: Consumer Products Industry
- 2022
- Working Paper
Consumer Demand with Social Influences: Evidence from an E-Commerce Platform
By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
- 29 Jun 2021
Women in Industry Series: Retail & Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and how HBS has played a role in... View Details
- 2020
- Working Paper
Arbitration with Uninformed Consumers
By: Mark Egan, Gregor Matvos and Amit Seru
This paper studies the impact of the arbitrator selection process on consumer outcomes by examining roughly 9,000 consumer arbitration cases in the securities industry. Securities disputes present a good laboratory: arbitration is mandatory for all disputes,... View Details
Keywords: Arbitration; Financial Advisers; Financial Advisors; Brokers; Consumer Finance; Financial Misconduct; Fraud; Personal Finance; Conflict and Resolution; Information; Fairness
Egan, Mark, Gregor Matvos, and Amit Seru. "Arbitration with Uninformed Consumers." Harvard Business School Working Paper, No. 19-046, October 2018. (Revise and Resubmit at the Review of Economic Studies. Revised May 2020. NBER Working Paper Series, No. 25150, October 2018)
- 17 Nov 2014
- News
Why Amazon keeps cutting prices for consumer goods
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details
- 07 Jul 2020
Diverse Perspectives Series: Women in Retail and Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and how HBS has played a role in... View Details
- 27 Jan 2020
Industry Spotlight Series: Consumer Packaged Goods (CPG) & Retail
Wonder what an MBA could do to help with your professional growth? Hear from the Career and Professional Development Department at HBS regarding careers in CPG and Retail. View Details
- 24 Oct 2011
- News