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  • All HBS Web  (47)
    • News  (13)
    • Research  (27)
  • Faculty Publications  (5)

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  • All HBS Web  (47)
    • News  (13)
    • Research  (27)
  • Faculty Publications  (5)
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  • November 2019
  • Article

Procedural Justice and the Risks of Consumer Voting

By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton. "Procedural Justice and the Risks of Consumer Voting." Management Science 65, no. 11 (November 2019): 5234–5251.
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details
Keywords: by Dina Gerdeman; Health
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

autonomy includes the right to relinquish it.” Consumer empowerment is perhaps more evident in the United States than other developed economies served by single-payer national health systems. In the United... View Details
Keywords: by John A. Quelch; Health
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
  • 2013
  • Case

Hindustan Unilever Limited: Meeting Employee Expectations

By: Shashank Shah, Ajith Sankar and David Sharpe
Keywords: Human Resource Management; Employee Empowerment; Employee Engagement; Employee Compensation; Consumer Products Industry; India; United Kingdom
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Shah, Shashank, Ajith Sankar, and David Sharpe. "Hindustan Unilever Limited: Meeting Employee Expectations." Canada: University of Western Ontario, Richard Ivey School of Business Case 9B13C036, 2013.
  • 17 May 2016
  • First Look

May 17, 2016

industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
  • March 1997 (Revised March 1997)
  • Case

Business Teams at Rubbermaid, Inc.

By: Teresa M. Amabile and Dean Whitney
Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details
Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States
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Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
  • 14 May 2013
  • First Look

First Look: May 14

relationship in practice. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=38678 Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search By: Edelman, Benjamin, and Zhenyu Lai Abstract—We analyze the incentives for a two-sided... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
Keywords: by Cynthia Churchwell
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha... View Details
Keywords: by Martha Lagace
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

to do by care providers and payers. Consumer empowerment in health care is nowhere as advanced as it is in the travel industry and financial services, for example. Doctors are not especially interested in... View Details
Keywords: by John A. Quelch; Health
  • 29 Mar 2016
  • First Look

March 29, 2016

Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and View Details
Keywords: Sean Silverthorne
  • 08 Sep 2015
  • First Look

September 8, 2015

company revenues) threatened to take its business elsewhere. One year later, they had regained the respect of their customers and won the trust of their employees to promote a new culture of empowerment and respect. They wondered how to... View Details
Keywords: Carmen Nobel
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

those recalls were perceived by consumers and responded to by Mattel, as well as what effect they had on the toy industry, consumer safety, and manufacturing in China in general. Purchase this case:... View Details
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

Consumers are looking for the ability to bundle the products they want in a fashion unique to each individual, and the Web will provide this capability .... We believe that vertical portals will do the best job of providing the View Details
Keywords: by Lynda M. Applegate
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