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  • All HBS Web  (45)
    • News  (13)
    • Research  (27)
  • Faculty Publications  (5)

Show Results For

  • All HBS Web  (45)
    • News  (13)
    • Research  (27)
  • Faculty Publications  (5)
Page 1 of 45 Results →
  • November 2019
  • Article

Procedural Justice and the Risks of Consumer Voting

By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton
Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details
Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management
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Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton. "Procedural Justice and the Risks of Consumer Voting." Management Science 65, no. 11 (November 2019): 5234–5251.
  • 16 Oct 2013
  • News

Public Reporting, Consumerism, and Patient Empowerment

  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a... View Details
Keywords: by Dina Gerdeman; Health
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

autonomy includes the right to relinquish it.” Consumer empowerment is perhaps more evident in the United States than other developed economies served by single-payer national health systems. In the United... View Details
Keywords: by John A. Quelch; Health
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
  • 2013
  • Case

Hindustan Unilever Limited: Meeting Employee Expectations

By: Shashank Shah, Ajith Sankar and David Sharpe
Keywords: Human Resource Management; Employee Empowerment; Employee Engagement; Employee Compensation; Consumer Products Industry; India; United Kingdom
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Shah, Shashank, Ajith Sankar, and David Sharpe. "Hindustan Unilever Limited: Meeting Employee Expectations." Canada: University of Western Ontario, Richard Ivey School of Business Case 9B13C036, 2013.

    Consumers, Corporations and Public Health (Oxford University Press, 2016)

    The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

    Consumers, Corporations, and Public... View Details
    • 17 May 2016
    • First Look

    May 17, 2016

    industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and... View Details
    Keywords: Sean Silverthorne
    • 14 Aug 2018
    • First Look

    First Look at New Research and Ideas, August 14, 2018

    and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
    Keywords: by Sean Silverthorne
    • March 1997 (Revised March 1997)
    • Case

    Business Teams at Rubbermaid, Inc.

    By: Teresa M. Amabile and Dean Whitney
    Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details
    Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States
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    Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
    • 14 May 2013
    • First Look

    First Look: May 14

    relationship in practice. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=38678 Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search By: Edelman, Benjamin, and Zhenyu Lai Abstract—We analyze the incentives for a two-sided... View Details
    Keywords: Sean Silverthorne
    • 17 Mar 2009
    • First Look

    First Look: March 17, 2009

    consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
    Keywords: Martha Lagace
    • 01 Dec 2023
    • News

    Endless Possibilities

    Faye Iosotaluno (MBA 2008) met her husband through friends when she was only 19 years old. It was 1999, and the mobile-first app Tinder—which launched in 2012 and where Iosotaluno is currently COO—was not even a distant glimmer on the dating horizon. While the app... View Details
    Keywords: Julia Hanna
    • Web

    2023 Reunion Presentations - Alumni

    Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details
    • 16 Mar 2020
    • Research & Ideas

    How the Coronavirus Is Already Rewriting the Future of Business

    consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
    Keywords: by Dina Gerdeman
    • 15 Dec 2003
    • Research & Ideas

    The New Global Business Manager

    competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example.... View Details
    Keywords: by Cynthia Churchwell
    • 01 Dec 2015
    • Blog Post

    What is the HBS FIELD Program?

    is structured around “Design Thinking” and teachings based off IDEO - deep customer observations, brainstorming, prototyping and testing.  You are given multiple opportunities to put the consumer first through in-depth interviews and data... View Details
    • 06 Aug 2019
    • Cold Call Podcast

    Super Bowl Ads Sell Products, but Do They Sell Brands?

    entitled, Super Bowl Storytelling. I'm your host, Brian Kenny, and you're listening to Cold Call, recorded live at the 2019 Evanta CMO Executive Summit. Shelle Santana is an expert in consumer behavior, particularly in relation to... View Details
    Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
    • Web

    Harvard Business School

    Disney Consumer Products based in Paris and led the company's entry into Eastern Europe and the former Soviet Union, the Middle East, and post-Apartheid South Africa. Hightower grew Disney's business from $650 million to $4.5 billion with... View Details
    • 17 Sep 2001
    • Research & Ideas

    Let Customers Call the Shots

    What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha... View Details
    Keywords: by Martha Lagace
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