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- Faculty Publications (25)
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- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
consumers make better purchasing decisions in home durable goods. The long-term vision is to be the go-to destination for any purchasing decision.” What have you enjoyed most about founding and running the... View Details
- 01 Dec 2007
- News
Lighten Up
grew, Coup and Kim sought out the most durable but lightweight materials. The packs, for instance, feature the same high-tech fiber used to make bulletproof vests. “It’s stronger than steel by weight and prevents the pack from tearing,”... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details