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- All HBS Web
(909)
- People (2)
- News (109)
- Research (666)
- Events (8)
- Multimedia (1)
- Faculty Publications (263)
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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 06 Jun 2016
- News
Know the Job Your Product Was Hired to Do
- 30 Sep 2016
- News
Clayton Christensen Has a New Theory
- 11 Dec 2018
- News
Herzlinger Editorial Influences Federal Healthcare Policy
- 26 Nov 2019
- News
Who Killed Healthcare? Dr Regina Herzlinger Knows Who’s Guilty
- 27 May 2021
- News
Facebook-backed report calls Apple privacy features anticompetitive
- 20 Jan 2023
- News
Free Spirits
Illustrations by Edmon DeHaro “Cheers!” As her father’s wedding toast comes to a close, Vanessa Royle (MBA 2022) raises her champagne flute into the evening air to clink glasses with the groom, Andy. She tilts her glass to take a sip and, with the flavors of the drink... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Aug 1998
- News
High Honors
a wide assortment of consumer durables. Two years later, Barford took Beatty into the big time, buying up a larger competitor, General Steel Wares, Inc. (GSW). As head of the new concern, Barford reorganized GSW and developed it into the... View Details
- 11 Mar 2021
- News
Leading with Heart
hundred years, all of us sitting in this room today will be gone. Just at different times, some sooner than the others. So then if death is the ultimate truth, what should really matter most in life? I feel the only thing that truly matters to me is being happy and... View Details
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
those companies, not to the individuals. The companies in turn resell that information to others, leaving the source of the information — the individual — out of the loop. Today, consumers face a stark View Details
- 29 Mar 2017
- News
Randy Day Named Perdue Farms CEO
Randy Day (AMP 165, 2003) has been named the new CEO of Perdue Farms, the fourth largest chicken producer in the United States. Day, only the fourth person to hold the CEO role in the company’s 100-year history, started with Perdue in 1980 and most recently held the... View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand,... View Details