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  • April 2014
  • Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details
Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy
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  • April 2023
  • Article

Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?

By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
When it comes to successful refugee reception, the local level matters. Research overwhelmingly examines host communities’ attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet the... View Details
Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Attitudes
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  • 2022
  • Working Paper

Control and Fairness: What Determines Elected Local Leaders’ Support for Hosting Refugees in Their Community?

By: Kristin Fabbe, Eleni Kyrkopoulou, Konstantinos Matakos and Aslı Unan
When it comes to successful refugee reception the local level matters. Research overwhelmingly examines host communities' attitudes, but endorsement from local politicians is equally important to resolving conflicts and facilitating harmonious interaction. Yet, the... View Details
Keywords: Values; Control; Refugee Resettlement; Local Elites; Contact; Fair-share; Conjoint Experiment; Refugees; Integration; Local Range; Leadership; Attitudes; Fairness
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  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
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  • 2022
  • Working Paper

Between Human Dignity and Security: Identifying Citizen and Elite Preferences and Concerns over Refugee Reception

By: Kristin Fabbe, Eleni Kyrkopoulou and Mara Vidali
Under what conditions do citizens and elites support the creation of migrant and refugee hosting facilities in their area, and what types of facilities do they prefer? What types of concerns underlay these preferences and how do they differ by ideology and elite... View Details
Keywords: National Security; Immigration; Refugees; Human Needs; Public Opinion; Greece
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  • 2023
  • Working Paper

The Irredeemability of the Past: Determinants of Reconciliation and Revenge in Post-Conflict Settings

By: Kristen Kao, Kristin Fabbe and Michael Bang Petersen
In the aftermath of violent conflict, identifying former enemy collaborators versus innocent bystanders forced to flee violence is difficult. In post-conflict settings, internally displaced persons (IDPs) risk becoming stigmatized and face difficulties... View Details
Keywords: Conflict and Resolution; War; Refugees; Moral Sensibility; Behavior; Public Opinion; Lawfulness; Iraq
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  • Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details
  • 21 Oct 2014
  • First Look

First Look: October 21

four specific stages, how an established organization can bring sustainability into its core. We illustrate the model through the experience of the Ford Motor Company. Publisher's link: http://ukcatalogue.oup.com/product/9780198704072.do... View Details
Keywords: Sean Silverthorne
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details
Keywords: by John Quelch
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

all. The case focuses on the launch of three mobility experiments (car sharing, parking, and on-demand ride sharing) and asks students to determine how Fields should balance these types of experiments with... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

students can complete on their own outside the classroom or that managers can use on the job. They are particularly useful for managers who lack a strong math foundation and/or who have not had experience with quantitative modeling. Q:... View Details
Keywords: by Sarah Jane Gilbert
  • 24 Apr 2012
  • First Look

First Look: April 24

to large exogenous sources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product.... View Details
Keywords: Carmen Nobel
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

customers, and the variables involved in designing an optimal credit card. Concludes with a consideration of the decisions the CRM team had to make in designing the project, including whether to use conjoint analysis or implement a mini... View Details
Keywords: Martha Lagace