Publications

August 1998 (Revised August 2002)
Case

MicroFridge: The Concept

By: John A. Deighton

Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details

Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry

2009
Book

The Concept of Capitalism

By: Bruce R. Scott

This monograph on the concept of capitalism is the intellectual core of a larger work, entitled Capitalism, Its Origins and Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of... View Details

Keywords: Economic Systems; Framework; Governance; History; System; Theory

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June 2009
Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details

Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence

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May 1985
Background Note

Basic Accounting Concepts

By: David F. Hawkins

Keywords: Accounting

August 1983 (Revised March 1986)
Background Note

Basic Financial Accounting Concepts

March 1982 (Revised December 1987)
Background Note

Concept of Marketing Strategy

September 2006 (Revised October 2007)
Module Note

Platform-Mediated Networks: Definitions and Core Concepts

By: Thomas R. Eisenmann

Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details

Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms

October 1981 (Revised June 1982)
Case

Concept Devices, Inc.: International Market Entry

Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by... View Details

Keywords: Global Strategy; Business Startups; Computer Industry; France; United Kingdom

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

March 2021 (Revised June 2021)
Module Note

Markets and Marketplaces: Core Concepts

By: Scott Duke Kominers

November 1981
Background Note

Concept of the Marketing Mix

By: Benson P. Shapiro

Keywords: Marketing

December 2018
Case

Cushman Concepts at a Crossroads

By: Lena G. Goldberg, Michael S. Kaufman, Sam Li, Ruben Ortega, Sonia Smyth and Mary Zhang

Research Summary

The Equilibrium Concept in Game Theory

By: Elon Kohlberg

Elon Kohlberg is studying the foundations of the equilibrium concept in game theory, which is to the study of economic systems what the notion of "equilibrium of forces" is to the study of mechanical systems. Although much of economic theory can be viewed in... View Details

October 2008
Background Note

The Concept of Development Strategy

By: Gary P. Pisano

Keywords: Growth and Development; Strategy

May 1998
Teaching Note

Concept of Operations Strategy,The TN

By: Gary P. Pisano

Teaching Note for instructors in teaching Operations Strategy. View Details

Keywords: Operations; Teaching; Strategy

March 1982
Background Note

Discounting Concept and Industrial Disinvestment

By: Robert H. Hayes and David A. Garvin

Keywords: Investment

2017
Other Teaching and Training Material

Financial Accounting Reading: Basic Accounting Concepts and Assumptions

By: David F. Hawkins

Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. The objective of this reading is to enhance the student's understanding of the nature of the information that general purpose financial reports provide. This goal... View Details

Keywords: Accounting

May 1991 (Revised May 1991)
Background Note

Focusing the Concept of Social Marketing

By: V. Kasturi Rangan

Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details

Keywords: Social Marketing

2014
Book

International Strategy: Context, Concepts and Implications

By: David J. Collis

This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm that operates across... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Alignment; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Diversification; Horizontal Integration; Vertical Integration