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- All HBS Web
(3,705)
- People (7)
- News (615)
- Research (2,592)
- Events (10)
- Multimedia (33)
- Faculty Publications (935)
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- November 1989 (Revised March 1992)
- Background Note
Concept Testing
By: Robert J. Dolan
Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details
Dolan, Robert J. "Concept Testing." Harvard Business School Background Note 590-063, November 1989. (Revised March 1992.)
- August 1998 (Revised August 2002)
- Case
MicroFridge: The Concept
By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry
Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
- 2009
- Book
The Concept of Capitalism
By: Bruce R. Scott
This monograph on the concept of capitalism is the intellectual core of a larger work, entitled Capitalism, Its Origins and Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of... View Details
Scott, Bruce R. The Concept of Capitalism. Springer, 2009. (Online version available by clicking on title.)
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- May 1985
- Background Note
Basic Accounting Concepts
By: David F. Hawkins
Keywords: Accounting
Hawkins, David F. "Basic Accounting Concepts." Harvard Business School Background Note 185-100, May 1985.
- August 1983 (Revised March 1986)
- Background Note
Basic Financial Accounting Concepts
Cooper, Robin. "Basic Financial Accounting Concepts." Harvard Business School Background Note 184-021, August 1983. (Revised March 1986.)
- March 1982 (Revised December 1987)
- Background Note
Concept of Marketing Strategy
Corey, E. Raymond. "Concept of Marketing Strategy." Harvard Business School Background Note 582-123, March 1982. (Revised December 1987.)
- September 2006 (Revised October 2007)
- Module Note
Platform-Mediated Networks: Definitions and Core Concepts
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
- April 1988 (Revised April 1991)
- Case
Boeing 767: From Concept to Production (A)
By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details
Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry
Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
- December 2018
- Case
Cushman Concepts at a Crossroads
By: Lena G. Goldberg, Michael S. Kaufman, Sam Li, Ruben Ortega, Sonia Smyth and Mary Zhang
Goldberg, Lena G., Michael S. Kaufman, Sam Li, Ruben Ortega, Sonia Smyth, and Mary Zhang. "Cushman Concepts at a Crossroads." Harvard Business School Case 319-075, December 2018.
- October 1981 (Revised June 1982)
- Case
Concept Devices, Inc.: International Market Entry
Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by... View Details
Bonoma, Thomas V. "Concept Devices, Inc.: International Market Entry." Harvard Business School Case 582-052, October 1981. (Revised June 1982.)
- March 2021 (Revised June 2021)
- Module Note
Markets and Marketplaces: Core Concepts
Kominers, Scott Duke. "Markets and Marketplaces: Core Concepts." Harvard Business School Module Note 821-069, March 2021. (Revised June 2021.)
- November 1981
- Background Note
Concept of the Marketing Mix
Keywords: Marketing
Shapiro, Benson P. "Concept of the Marketing Mix." Harvard Business School Background Note 582-060, November 1981.
- Research Summary
The Equilibrium Concept in Game Theory
By: Elon Kohlberg
Elon Kohlberg is studying the foundations of the equilibrium concept in game theory, which is to the study of economic systems what the notion of "equilibrium of forces" is to the study of mechanical systems. Although much of economic theory can be viewed in... View Details
- October 2008
- Background Note
The Concept of Development Strategy
By: Gary P. Pisano
Pisano, Gary P. "The Concept of Development Strategy." Harvard Business School Background Note 609-045, October 2008.
- 29 Apr 2015
- Blog Post
2+2: Challenging Conceptions of Business
my conception of what a business can do for the world. I realized the inherent limitations of my previous work in activism, and the infinite potential of products to provide tangible solutions to social and environmental issues. Have you... View Details
- May 1998
- Teaching Note
Concept of Operations Strategy,The TN
By: Gary P. Pisano
Teaching Note for instructors in teaching Operations Strategy. View Details
- March 1982
- Background Note
Discounting Concept and Industrial Disinvestment
By: Robert H. Hayes and David A. Garvin
Keywords: Investment
Hayes, Robert H., and David A. Garvin. "Discounting Concept and Industrial Disinvestment." Harvard Business School Background Note 682-077, March 1982.
- 2017
- Other Teaching and Training Material
Financial Accounting Reading: Basic Accounting Concepts and Assumptions
By: David F. Hawkins
Core Curriculum Readings in Financial Accounting cover the fundamental concepts in financial accounting. The objective of this reading is to enhance the student's understanding of the nature of the information that general purpose financial reports provide. This goal... View Details
Keywords: Accounting
Hawkins, David F. "Financial Accounting Reading: Basic Accounting Concepts and Assumptions." Core Curriculum Readings Series. Harvard Business Publishing 5060, 2017.
- 15 Mar 2016
- Video