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  • 2013
  • Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
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  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
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  • March 2024
  • Article

Medicare Price Negotiation and Pharmaceutical Innovation Following the Inflation Reduction Act

By: Matthew Vogel, Pragya Kakani, Amitabh Chandra and Rena M. Conti
The Inflation Reduction Act (IRA) requires Medicare to negotiate lower prices for some medicines with high Medicare spending. Using historical data from public and proprietary sources to apply the IRA's negotiation criteria retrospectively, we identify all drugs that... View Details
Keywords: Policy; Government Legislation; Health Care and Treatment; Negotiation; Price; Pharmaceutical Industry
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  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details
Keywords: by Pankaj Ghemawat
  • 02 Jul 2001
  • What Do You Think?

Built to Last or Bought to Sell?

concentrate on operational excellence based on an assumption of continuity rather than on an assumption of discontinuity: creative destruction. Instead of holding up long-term survivors of corporate warfare as the ideal, they point to... View Details
Keywords: by James Heskett
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

slightly increased to 2.61 [5, 10], while the best upper bound remained unchanged. In this paper we show the optimal lower bound on truthful anonymous mechanisms: no such mechanism can guarantee an approximation ratio better than m. This... View Details
Keywords: Martha Lagace
  • 01 Feb 2017
  • What Do You Think?

Is the Next Jobs Crisis Just Ahead?

international competition as well as technological innovation. Now consider these facts: In the US, there are 10 non-governmental jobs in the service sector for every manufacturing job. The ratio is roughly comparable in Western Europe... View Details
Keywords: by James Heskett; Service
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

a related note, how do the business classes differ in each country in terms of power, agreement around issues, etc., and has that state of affairs helped or hindered economic recovery efforts? A: The book shows that stock ownership has become increasingly View Details
Keywords: by Sean Silverthorne
  • 13 Jan 2015
  • First Look

First Look: January 13

invention and innovation. We then describe how these factors are frequently measured in the data and some resulting empirical regularities. Innovative activity tends to be more concentrated than industrial activity, and we discuss... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the shares of agencies and receipts they represent. Second, concentration levels in 1997 and 2002 varied across the nine sectors comprising the A&MS industry, but all were within the range generally considered as indicative of a... View Details
Keywords: Martha Lagace
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

pharmaceuticals, it concentrated on enlarging its OTC business by, as before, exploiting its advertising skills. By 1979 it had developed a broader line of new prescription drugs, beginning in 1968 with Inderal, a beta-blocker drug... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 20 Nov 2012
  • First Look

First Look: November 20

concentration ratios (CRs), varies across the nine sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. At the holding company level,... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

associated with billing and insurance activities at a large academic health care center that had a certified EHR system. The center enjoyed economies of scale by concentrating its bill paying functions within a single, dedicated unit. The... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

experience higher future growth in return-on-assets (ROA) with analysts failing to fully reflect this information in their earnings forecasts. Return prediction, growth in ROA, and analyst forecast errors are concentrated among firms with... View Details
Keywords: Sean Silverthorne
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

vulnerability indicators prior to the Asian Financial Crisis (AFC) attributed to corporate financial roots provide a benchmark for comparison. The firm-level data suggest that emerging markets post-GFC have lower leverage ratios than the... View Details
Keywords: Carmen Nobel
  • 08 Oct 2013
  • First Look

First Look: October 8

provided-physician visits, hospitalizations, procedures, and tests-to the patient outcomes achieved. And we must replace today's fragmented system, in which every local provider offers a full range of services, with a system in which services for particular medical... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

lower concentration or expected firm-level demand, which reduces the value of having control and pushes in the direction of increased autonomy. Download the paper: http://www.hbs.edu/research/pdf/10-009.pdf Coming Clean and Cleaning Up:... View Details
Keywords: Martha Lagace
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

consolidated into a single constraint. This helps to avoid a distortionary situation where different constraints bind for different banks performing the same activity. Second, while a regulatory framework that relies primarily on minimum capital View Details
Keywords: Sean Silverthorne
  • 06 Mar 2012
  • First Look

First Look: March 6

a commercial to concentrate consumers' visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a "pulsing strategy" in which brand images are shown more frequently for... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

decision rights and (2) adjust for local information, including historical performance data, in their decisions. These decision-making patterns are associated with large and systematic differences in learning rates across business units. Learning is View Details
Keywords: Sean Silverthorne