Cohort Behavior - Publications - Faculty & Research - Harvard Business School

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June 2020
Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details

Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain

February 2019 (Revised December 2019)
Case

ThirdLove

By: Jeffrey F. Rayport and Matthew G. Preble

Keywords: Cohort Behavior; Customer Acquisition Cost (CAC); Lifetime Value (LTV)

June 2018 (Revised November 2018)
Case

Innovation at Insigne Health

By: Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler

Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources... View Details

Keywords: Design Thinking; Behavior Change; Chronic Disease; Health Care; Health Care and Treatment; Design; Behavior; Change; Innovation and Management

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

18 Sep 2013
Research & Ideas

Unspoken Cues: Encouraging Morals Without Mandates

Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think... View Details

Keywords: by Sean Silverthorne; Education

03 Jun 2014
First Look

First Look: June 3

in the external capital markets. In addition, the results show that diversification can be beneficial in the presence of frictions in the labor market. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2132676 Working Papers View Details

Keywords: Sean Silverthorne

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience... View Details

Keywords: by Avery Forman

13 Oct 2015
First Look

October 13, 2015

contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey experiment suggests two View Details

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

manipulation that involves misclassifying a patient into a diagnosis-related group that yields higher reimbursement. As overbilling allows hospitals to increase revenues without altering operations, affecting costs, or having to reverse such View Details

Keywords: by Sean Silverthorne

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

disingenuous, and in some cases, can lead to behaviors that run counter to the organization’s objectives. But when it’s clear that our engagement is broadly helpful—to ourselves and to others—most people are delighted to engage. By... View Details

Keywords: by Dina Gerdeman

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

created two cohorts of new online shoppers. The first cohort contained those who joined during the first wave, between March 15 and June 15. The second cohort comprised those... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

with team projects and experiential learning. Training might come initially through the collective work of multiple business schools, with cohorts of alumni who receive a short dose of either functional knowledge or research skills or... View Details

Keywords: by Martha Lagace; Education

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

point higher fee relative to the notional invested for selling the dominated bond on average. I develop and estimate a broker intermediated search model that rationalizes this behavior and quantifies the distortions in these markets. In... View Details

Keywords: Dina Gerdeman

27 Feb 2020
Sharpening Your Skills

How Following Best Business Practices Can Improve Health Care

Roughly one in 66 women has a better chance of leaving the hospital alive if their doctor is also a woman. Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Psychological "interventions" companies can take to... View Details

Keywords: by Sean Silverthorne; Health; Medical Devices & Supplies

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

knew she was pregnant. Target's Big Data analysis of hers' and others' purchases, combined with related information, had placed her in a cohort with other women known to be pregnant. Predictive analytics will be essential to the... View Details

Keywords: by James Heskett

22 Jan 2013
First Look

First Look: Jan. 22

similar concepts, such as path dependence and cohort effects. We then provide a framework to order and unite the splintered field of imprinting research at different levels of analysis. In doing so, we identify economic, technological,... View Details

Keywords: Sean Silverthorne

14 Nov 2011
Research & Ideas

Creating a Global Business Code

The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing corporate behavior in a global... View Details

Keywords: by Carmen Nobel

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

behavior that have not been considered in previous research. First, customers who monitor product prices after purchase may initiate opportunistic returns because of price drops. Second, customers who anticipate a future return may... View Details

Keywords: Dina Gerdeman

16 Aug 2016
First Look

August 16, 2016

activities of a large cohort of physician-MBAs by gathering information on 206 physician graduates from the Harvard Business School MBA program who obtained their degrees between 1941 and 2014. Key outcome measures that were examined... View Details

Keywords: Sean Silverthorne

14 Aug 2012
First Look

First Look: August 14

Specifically, focusing attention on "interested" legislators' behavior captures important information seemingly ignored by the market. A long-short portfolio based on these legislators' views earns abnormal returns of over 90... View Details

Keywords: Sean Silverthorne

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