Cohort Behavior - Publications - Faculty & Research - Harvard Business School

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June 2020
Background Note

Customer Management Dynamics and Cohort Analysis

By: Elie Ofek, Barak Libai and Eitan Muller

The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details

Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain

30 Mar 2015
News

The Power of the Cohort

Keywords: work-life balance; employee recruitment; internships; women's issues; military; cohorts

01 Oct 2000
News

MBA Cohorts Will Merge Next Year

After a scheduled review of the five-year-old practice of admitting both September and January cohorts of each MBA class, the School has decided to admit all new MBA candidates in a single September entry date, beginning with students... View Details

February 2019 (Revised December 2019)
Case

ThirdLove

By: Jeffrey F. Rayport and Matthew G. Preble

Keywords: Cohort Behavior; Customer Acquisition Cost (CAC); Lifetime Value (LTV)

June 2018 (Revised November 2018)
Case

Innovation at Insigne Health

By: Srikant M. Datar, Linda A. Cyr and Caitlin N. Bowler

Insigne Health is a fictional for-profit, integrated health insurer/health care provider whose leadership believes that by shifting members’ focus from “sickness” to “well-being” it could increase the overall health of its insured population and decrease the resources... View Details

Keywords: Design Thinking; Behavior Change; Chronic Disease; Health Care; Health Care and Treatment; Design; Behavior; Change; Innovation and Management

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

Harvard Business School (HBS) has announced the 2023-2024 cohort of Blavatnik Fellows. Celebrating its tenth anniversary, the Blavatnik Fellowship in Life Science Entrepreneurship was launched in 2013 as part of a gift to Harvard... View Details

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

cohorts of some 70 students each, worked in 15 locations with 171 global business partners to get a firsthand look at how business is conducted around the world. A certificate of appreciation was presented to Ellie Care representatives... View Details

Andy Zelleke

Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

Keywords: federal government; professional services; defense; financial services

18 Sep 2013
Research & Ideas

Unspoken Cues: Encouraging Morals Without Mandates

Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think... View Details

Keywords: by Sean Silverthorne; Education

03 Jun 2014
First Look

First Look: June 3

in the external capital markets. In addition, the results show that diversification can be beneficial in the presence of frictions in the labor market. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2132676 Working Papers View Details

Keywords: Sean Silverthorne

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience... View Details

Keywords: by Avery Forman

Web

Profiles - MBA

engineering, and UX design to build technology and software products that drive positive social change. Find Tulsi on LinkedIn . COMPUTER SCIENCE/PHILOSOPHY, SECONDARY IN MIND, BRAIN, BEHAVIOR ADAMS 2024 View Details

Web

HBS - The year in Review

experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A.... View Details

01 Sep 2023
News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

13 Oct 2015
First Look

October 13, 2015

contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey experiment suggests two View Details

Web

2023 Reunion Presentations - Alumni

Behavioral Finance and Financial Stability Project, have made tremendous strides in predicting financial market crashes, panics, and crises. Participants left this session understanding the state of the art in identifying financial market... View Details

01 Sep 2023
News

Hands-on Learning About Global Markets

learning-in-the-field complement to the case method used in the classroom. This past May, more than 1,000 students in the Class of 2024, divided into faculty-led cohorts of some 70 students each, worked in 15 locations (see box) with 171... View Details

Keywords: Jennifer Gillespie

Web

Business History - Faculty & Research

simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the study of entrepreneurship.... View Details

Web

Design Thinking Course | HBS Online

generate ideas 6-7 hrs Module 4 Content Week - Ideate, Part 2: User Values and Behaviors Refine innovation ideas using design heuristics and apply research-based personas and behavior models to make... View Details

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