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- Faculty Publications (14)
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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- February 2025
- Article
Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States
By: Emma Brady, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan and Gerardine Doyle
Lead clinicians at two large pediatric cystic fibrosis (CF) centers in the United States and Ireland measured and compared their ambulatory care costs. The clinicians selected three strata of patients (0–11 months, 1–5 years, and 6–17 years of age). Process maps were... View Details
Brady, Emma, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan, and Gerardine Doyle. "Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States." NEJM Catalyst Innovations in Care Delivery 6, no. 2 (February 2025).
- August 2022
- Article
Availability of New Medicines in the U.S. and Germany From 2004 to 2018
By: Katharina Blankart, Huseyin Naci and Amitabh Chandra
Importance: Germany's unique approach to coverage determination and pricing has ensured that effective medicines remain on the market, often at prices reduced through negotiation. However, less is known about trade-offs of this approach with regard to initial... View Details
Keywords: Market Entry and Exit; Price; Market Timing; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; United States; Germany
Blankart, Katharina, Huseyin Naci, and Amitabh Chandra. "Availability of New Medicines in the U.S. and Germany From 2004 to 2018." e2229231. JAMA Network Open 5, no. 8 (August 2022).
- Article
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details
Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Academy of Management Annals 7 (2013): 195–245.
- September 2023
- Module Note
Live Case Exercise for Financial Reporting
By: Tatiana Sandino and Marshal Herrmann
Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details
- 2013
- Working Paper
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details
Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Harvard Business School Working Paper, No. 13-061, January 2013. (Forthcoming in Academy of Management Annals.)
- 06 Sep 2022
- Research & Ideas
Does Hybrid Work Actually Work? Insights from 30,000 Emails
country’s nationwide COVID-19 lockdown. The researchers studied employee emails and attachments before and during a nine-week period using machine learning and textual analysis. They supplemented their email analysis with qualitative... View Details
Keywords: by Ben Rand
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast... View Details
Keywords: Re: Multiple Faculty
- 27 Sep 2016
- First Look
September 27, 2016
to 2010 and how these have changed over time. The analysis finds pervasive deconcentration in virtually every area related to ICT, but it can explain only a small part of this trend. Deconcentration happens despite the role of lateral... View Details
Keywords: Sean Silverthorne
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
knew she was pregnant. Target's Big Data analysis of hers' and others' purchases, combined with related information, had placed her in a cohort with other women known to be pregnant. Predictive analytics... View Details
Keywords: by James Heskett
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
underlying reasons for their limited success. Our analysis of American Hospital Association (AHA) data on hospital-based ACOs found that many organizations do not have the capability to track and share performance metrics, including... View Details
Keywords: Dina Gerdeman
- 11 Mar 2014
- First Look
First Look: March 11
Extensions to our model accommodate the possibilities of multiple voucher purchases and firm price re-optimization. Despite the potential benefits of online discount vouchers to certain firms in certain circumstances, our analysis reveals... View Details
Keywords: Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
constructively replicate and extend these findings with a supplemental analysis of a second sample, the full population of new nonprofit organizations founded during a two-year period in the United States (n = 31,160). By highlighting how... View Details
Keywords: by Sean Silverthorne
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Office examination process. We randomize assignment of novice patent examiners to each process technology and provision of domain-specific expertise. Our analysis of examiner accuracy and speed in patent adjudication reveals, irrespective... View Details
Keywords: Dina Gerdeman
- 31 Aug 2016
- Research & Ideas
One Quarter of Entrepreneurs in the United States Are Immigrants
time that the immigrant percentage of entrepreneurship is growing over time, from 17 percent in 1995 to 28 percent in 2008 for a stable cohort of states present during the full period. The LEHD is being extended to 2012, and the authors... View Details
Keywords: by Michael Blanding
- 13 Oct 2015
- First Look
October 13, 2015
empirical analysis of a representative project, we find abundant evidence consistent with this characterization, and we proceed to discuss implications for platform design and entrepreneurial funding and unique and defining... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
individual. This article offers a critical review of this rich yet disparate literature and guides research toward a multilevel theory of imprinting. We start with a definition that captures the general features of imprinting across levels of View Details
Keywords: Sean Silverthorne
- 07 Aug 2007
- First Look
First Look: August 7, 2007
between firm payout policy and tax incentives. Analysis of a panel of firms matched with the tax characteristics of the clients of their institutional shareholders indicates that "dividend-averse" institutions are significantly... View Details
Keywords: Martha Lagace
- 11 Sep 2007
- First Look
First Look: September 11, 2007
own profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of... View Details
Keywords: Martha Lagace