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- June 2020
- Background Note
Customer Management Dynamics and Cohort Analysis
By: Elie Ofek, Barak Libai and Eitan Muller
The digital revolution has allowed companies to amass considerable amounts of data on their customers. Using this information to generate actionable insights is fast becoming a critical skill that firms must master if they wish to effectively compete and win in today’s... View Details
Keywords: Cohort Analysis; Customers; Analytics and Data Science; Segmentation; Analysis; Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020.
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
- February 2025
- Article
Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States
By: Emma Brady, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan and Gerardine Doyle
Lead clinicians at two large pediatric cystic fibrosis (CF) centers in the United States and Ireland measured and compared their ambulatory care costs. The clinicians selected three strata of patients (0–11 months, 1–5 years, and 6–17 years of age). Process maps were... View Details
Brady, Emma, Ryan C. Perkins, Kate Cullen, Gregory S. Sawicki, Robert S. Kaplan, and Gerardine Doyle. "Innovations in Evaluating Ambulatory Costs of Cystic Fibrosis Care: A Comparative Study Across Multidisciplinary Care Centers in Ireland and the United States." NEJM Catalyst Innovations in Care Delivery 6, no. 2 (February 2025).
- August 2022
- Article
Availability of New Medicines in the U.S. and Germany From 2004 to 2018
By: Katharina Blankart, Huseyin Naci and Amitabh Chandra
Importance: Germany's unique approach to coverage determination and pricing has ensured that effective medicines remain on the market, often at prices reduced through negotiation. However, less is known about trade-offs of this approach with regard to initial... View Details
Keywords: Market Entry and Exit; Price; Market Timing; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; United States; Germany
Blankart, Katharina, Huseyin Naci, and Amitabh Chandra. "Availability of New Medicines in the U.S. and Germany From 2004 to 2018." e2229231. JAMA Network Open 5, no. 8 (August 2022).
- Article
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details
Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Academy of Management Annals 7 (2013): 195–245.
- September 2023
- Module Note
Live Case Exercise for Financial Reporting
By: Tatiana Sandino and Marshal Herrmann
Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details
- 2013
- Working Paper
Imprinting: Toward A Multilevel Theory
By: Christopher Marquis and Andras Tilcsik
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual. This... View Details
Marquis, Christopher, and Andras Tilcsik. "Imprinting: Toward A Multilevel Theory." Harvard Business School Working Paper, No. 13-061, January 2013. (Forthcoming in Academy of Management Annals.)
Imprinting: Toward A Multilevel Theory
The concept of imprinting has attracted considerable interest in numerous fields—including organizational ecology, institutional theory, network analysis, and career research—and has been applied at several levels of analysis, from the industry to the individual.... View Details
Janice H. Hammond
Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details
Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation
- Web
Profiles - MBA
delivering data through biological sensors for later analysis and understanding. Find Daniela on LinkedIn . COMPUTER SCIENCE CABOT 2022 Cohort 4 Anna Wang "I'm excited to be part of a community of... View Details
- 01 Sep 2023
- News
Solving for Z
unemployment has been hovering at historic lows; in April, it sank to 3.4 percent, a figure not seen since Neil Armstrong walked on the moon. US Chamber of Commerce analysis of data from the Bureau of Labor Statistics for the first part... View Details
- Web
Business History - Faculty & Research
also addressing key challenges such as high infrastructure costs, political centralization, and broader social considerations related to governance and civil engagement. Through an analysis of Rwanda’s regulatory framework, investment... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
additional revenue streams and vertical growth capabilities? What about the cohort analysis and data generated from order histories? He motivated the management team to come up with new ideas to put the vast... View Details
Keywords: Re: Multiple Faculty
- Web
Financial Accounting Online Course | HBS Online
using financial statements Understand GAAP and IFRS standards Prepare and evaluate financial forecasts to make strategic decisions Value a venture, project, or investment opportunity and perform a sensitivity analysis Who Will Benefit... View Details
- Web
Online Business Analytics Course | HBS Online
June 11 Enroll Now Unlock actionable insights by mastering data analysis techniques to solve real-world business challenges and drive informed decision-making. 8 weeks 5 hours per week 5 modules Self-Paced with regular deadlines This... View Details
- Web
Business Finance Course Online | HBS Online
progressively more complex theories and analysis with a pace that keeps you challenged and engaged. Lisa Arpey Executive Board Member at Ford's Theatre What You Earn Certificate of Completion Boost your resume with a Certificate of... View Details
- 06 Sep 2022
- Research & Ideas
Does Hybrid Work Actually Work? Insights from 30,000 Emails
country’s nationwide COVID-19 lockdown. The researchers studied employee emails and attachments before and during a nine-week period using machine learning and textual analysis. They supplemented their email analysis with qualitative... View Details
Keywords: by Ben Rand
- Web
Business Fundamentals Course - CORe | HBS Online
Demand: Foundations Strategies for Assessing and Increasing Demand Suppliers and Cost Markets Competition and Differentiation Featured Exercises Develop effective pricing strategies Apply conjoint analysis to understand what customers... View Details
- Web
Negotiation Course Online | HBS Online
walkaway, manage the exchange of offers, and close the deal. Highlights Bridport Onboarding - Brims First Offers Tactical Choices Show Hide Details Concepts BATNA Analysis Psychological Factors Offer View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
Concepts Develop a robust set of vital and forward-looking business skills to grow as a leader Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program Practice effective teamwork and... View Details