Publications

14 Jan 2009
Working Paper Summaries

Smart Money: The Effect of Education, Cognitive Ability, and Financial Literacy on Financial Market Participation

Keywords: by Shawn Cole & Gauri Kartini Shastry; Education; Financial Services

2010
Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman

We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details

Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias

2024
Working Paper

Displacement or Complementarity? The Labor Market Impact of Generative AI

By: Wilbur Xinyuan Chen, Suraj Srinivasan and Saleh Zakerinia

Generative AI is poised to reshape the labor market, affecting cognitive and white-collar occupations in ways distinct from past technological revolutions. This study examines whether generative AI displaces workers or augments their jobs by analyzing labor demand and... View Details

Keywords: Generative Ai; Labor Market; Automation And Augmentation; Labor; AI and Machine Learning; Competency and Skills

2010
Other Unpublished Work

Fashioning an Industry: Cognitive Processes and the Construction of Worth in the Institutionalization of a New Industry

By: Mukti Khaire

This inductive study of the high-end fashion industry in India explores how the worth of a new industry is constructed. Interviews with entrepreneurs and constituents of the field revealed that the worth of the industry was constructed through framing by early... View Details

Keywords: Market Design; Framework; Entrepreneurship; Value; Cognition and Thinking; Industry Structures; Fashion Industry; India

Article

High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses

By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry

Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details

Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

December 1998 (Revised April 1999)
Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

December 1998 (Revised April 1999)
Case

Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Marketing; Research; Cognition and Thinking

2012
Working Paper

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

By: Geoffrey Jones

This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details

Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

Silverthorne: What are market categories, and why are they important? Mukti Khaire: Categories are cognitive constructs meant to organize large amounts of information into... View Details

Keywords: by Sean Silverthorne

2015
Working Paper

The Market That Wasn't: The Non-Emergence of the Online Grocery Category.

By: C. Navis, G. Fisher, Ryan Raffaelli and Mary Ann Glynn

In this paper, we examine the non-emergence of a potential new market category. In the late 1990s, the entrepreneurial firms that attempted to sell groceries online in the US attracted significant resources, made impressive technological advancements, and generated... View Details

Keywords: Emerging Markets; Failure; Food; Online Technology; Food and Beverage Industry; Food and Beverage Industry

2015
Conference Presentation

Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

By: Luciana Silvestri and Anil Doshi

Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry

Web

Students on the Job Market - Doctoral

Curriculum Vitae | Website | Email Marcela Carvalho Abstract: Who gets the benefit of the doubt? CEO gender and news about firm performance I show that financial markets react asymmetrically to bad news... View Details

Web

Negotiation, Organizations & Markets - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Chapter Employer-Based Short-Term Savings Accounts By: Sarah Holmes Berk, John Beshears , Jay Garg , James J.... View Details

05 Dec 2017
Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

Harvard Business School’s exploration of the evolution of business leadership in Africa, Asia, and Latin America has reached an important milestone. This month the Creating Emerging Markets project will... View Details

Keywords: by Sean Silverthorne

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

ZMET in addition to digital imaging, for corporate clients as well as MBA and Executive Education students. He's also involved in Harvard's interdisciplinary initiative Mind/Brain/Behavior, and studies... View Details

Keywords: by Martha Lagace

2003
Book

How Customers Think: Essential Insights into the Mind of the Markets

By: Gerald Zaltman

Keywords: Customers; Cognition and Thinking; Markets