Filter Results:
(146)
Show Results For
- All HBS Web
(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
Show Results For
- All HBS Web
(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
Page 1 of 146
Results →
- January 1987 (Revised July 1989)
- Supplement
Coca-Cola vs. Pepsi-Cola (B)
Supplements Coca-Cola vs. Pepsi-Cola (A). View Details
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (B)." Harvard Business School Supplement 387-109, January 1987. (Revised July 1989.)
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
- July 1994 (Revised October 1995)
- Case
Coca-Cola Harmless Warrants
By: Scott P. Mason and Mihir A. Desai
Underscores the arbitrage implicit in the pricing of a complex unit of debt and warrants issued by the Coca-Cola Co. View Details
Mason, Scott P., and Mihir A. Desai. "Coca-Cola Harmless Warrants." Harvard Business School Case 295-007, July 1994. (Revised October 1995.)
- Apr 09 2019
- Testimonial
The Coca-Cola Company
- October 1999 (Revised October 2000)
- Case
Coca-Cola Company (A), The
By: David F. Hawkins
In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details
Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Consumer Products Industry; Food and Beverage Industry
Hawkins, David F. "Coca-Cola Company (A), The." Harvard Business School Case 100-001, October 1999. (Revised October 2000.)
- January 1987 (Revised June 1989)
- Supplement
Coca-Cola vs. Pepsi-Cola (C)
Supplements Coca-Cola vs. Pepsi-Cola (A). View Details
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (C)." Harvard Business School Supplement 387-110, January 1987. (Revised June 1989.)
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- February 2011 (Revised December 2012)
- Case
Coca-Cola on Facebook
By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)
- January 1987 (Revised June 1989)
- Case
Coca-Cola vs. Pepsi-Cola (A)
Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details
Pearson, Andrall E. "Coca-Cola vs. Pepsi-Cola (A)." Harvard Business School Case 387-108, January 1987. (Revised June 1989.)
- June 1995
- Case
Strategic Countermoves: Coca-Cola vs. Pepsi
Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details
McGahan, Anita M., and Julia Kou. "Strategic Countermoves: Coca-Cola vs. Pepsi." Harvard Business School Case 795-133, June 1995.
- December 2001
- Case
Coca-Cola Company(C),The
By: David F. Hawkins
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
Hawkins, David F. "Coca-Cola Company(C),The." Harvard Business School Case 102-050, December 2001.
- March 1984
- Case
Coca-Cola Co.: 1982 Eurobond Offering
Glauber, Robert R. "Coca-Cola Co.: 1982 Eurobond Offering." Harvard Business School Case 284-079, March 1984.
- April 2000 (Revised March 2004)
- Teaching Note
Coca-Cola Company, The (A) TN
By: David F. Hawkins
Teaching Note for (9-100-001). View Details
- June 2016
- Case
Coca-Cola in Vietnam
By: Joel Goh and Ananth Raman
Goh, Joel, and Ananth Raman. "Coca-Cola in Vietnam." Harvard Business School Case 616-063, June 2016.
- January 1995 (Revised May 1996)
- Teaching Note
Coca-Cola Harmless Warrants TN
By: Scott P. Mason and Mihir A. Desai
Teaching Note for (9-295-007). View Details
Keywords: Food and Beverage Industry
- 12 Feb 2013
- HBS Seminar
Jonathan Mildenhall, Coca-Cola Company
- April 1973
- Case
Coca-Cola Industry (Japan) (A)
Tsurumi, Yoshihiro. "Coca-Cola Industry (Japan) (A)." Harvard Business School Case 373-320, April 1973.
- November 1999 (Revised October 2000)
- Case
Coca-Cola Company, The (B)
By: David F. Hawkins
Supplements the (A) case. View Details
Hawkins, David F. "Coca-Cola Company, The (B)." Harvard Business School Case 100-051, November 1999. (Revised October 2000.)
- April 2000 (Revised October 2005)
- Case
Coca-Cola Company, The (B): Douglas Daft's First Quarter
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
Describes Douglas Daft's first quarter as chairman and CEO of The Coca-Cola Co. Highlights actions taken to resolve issues that arose under M. Douglas Ivester's 26-month term. View Details
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "Coca-Cola Company, The (B): Douglas Daft's First Quarter." Harvard Business School Case 800-368, April 2000. (Revised October 2005.)