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  • April 2021 (Revised May 2021)
  • Case

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details
Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa
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  • January 2024 (Revised July 2024)
  • Case

CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia

By: Paul A. Gompers and Adina Wong
Philippines-headquartered cloud kitchen CloudEats harbored the ambition of becoming the largest cloud kitchen in Southeast Asia, but it was considering several strategic paths forward. View Details
Keywords: Technological Innovation; E-commerce; Disruptive Innovation; Growth and Development Strategy; Expansion; Competitive Advantage; Food and Beverage Industry; Philippines; Southeast Asia
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  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

As restaurants shuttered during social lockdowns in March and April, food delivery soared. An increasing number of those deliveries originated from recently established “cloud kitchens.” More remarkable, most of the restaurants left standing became virtual View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • July 2021 (Revised February 2025)
  • Teaching Note

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno, Anibha Singh and Gamze Yucaoglu
This is the teaching note for Kitopi, case 621102 View Details
Keywords: Middle East
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  • August 2021
  • Supplement

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Anibha Singh
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  • January 2024
  • Supplement

CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia

By: Paul A. Gompers and Adina Wong
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  • October 2023
  • Case

Foodology: Creating a Virtual Restaurant Group in Latin America

By: Rembrand M. Koning, Jorge Tamayo and Jenyfeer Martínez Buitrago
In April 2020, Daniela Izquierdo (HBS, 2019) and Juan Guillermo Azuero (HBS, 2019), awaited the results of Harvard Business School’s Alumni New Venture Competition. Operating since September 2019, Foodology, a Colombian food-tech startup in the cloud kitchen segment,... View Details
Keywords: Business Startups; Business Model; Entrepreneurship; Food and Beverage Industry; Latin America; South America; Colombia
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  • 06 Sep 2022
  • Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single View Details
  • June 2024
  • Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

provide—bringing people together—it’s been an honor to be in this business.” [Image: iStock Photo] Related Reading Coronavirus Careers: Cloud Kitchens Are Now Serving Your Customers Have Changed. Here's How... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 25 Aug 2022
  • News

Vision: To Go-Go

conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single View Details
Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America
  • 11 Jun 2020
  • In Practice

Are Digital Organizations Better at Overcoming COVID?

Working Knowledge. [Image: Korrawin] Related Reading It’s Time To Relaunch Your Remote Team The One Good Thing Caused by COVID-19: Innovation Coronavirus Careers: Cloud Kitchens Are Now Serving What role is... View Details
Keywords: by Danielle Kost
  • 01 Oct 2002
  • News

Banishing Balkan Ghosts

It's past midnight and the Minister of Finance and Economy is home early from work, fumbling around in the kitchen of his spartan apartment, trying to find something to eat. He's two years into the job, but meals and sleep still occur... View Details
Keywords: Garry Emmons
  • 01 Dec 2003
  • News

Rural Renewal

single woman doing buying that old farm?”) to a firmly established member of the community. With a long salt-and-pepper braid snaking down her back and surrounded by her sheep, cows, and land, it’s hard to picture Reade in her previous life. “I was a yuppie,” she... View Details
Keywords: Susan Young; Crop Production; Agriculture
  • 01 Jun 1996
  • News

Class Acts

kitchen to a larger production facility in Vermont. Over the next few years, he and his family orchestrated the creation of an entire line of nationally distributed condiments and pasta sauces. In 1995, his natural foods company, Uncle... View Details