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- July 2019
- Supplement
Christmas Inc. (B)
By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (B)." Harvard Business School Supplement 120-010, July 2019.
- July 2019
- Case
Christmas Inc. (A)
By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from... View Details
Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (A)." Harvard Business School Case 120-009, July 2019.
- October 2008 (Revised August 2010)
- Case
The Christmas Eve Closing
By: Peter Tufano
In 2002, two homeowners in Massachusetts are deciding whether to refinance their home less than two years after taking out an initial mortgage and a subsequent home equity line of credit. View Details
Tufano, Peter, and Andrea Ryan. "The Christmas Eve Closing." Harvard Business School Case 209-043, October 2008. (Revised August 2010.)
- July 2004 (Revised July 2005)
- Case
Activision: The 'Kelly Slater's Pro Surfer' Project
By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman
Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details
Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States
MacCormack, Alan D., Enrico D"Angelo, and Kerry Herman. "Activision: The 'Kelly Slater's Pro Surfer' Project." Harvard Business School Case 605-020, July 2004. (Revised July 2005.)
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
- June 2001 (Revised March 2003)
- Case
Alibris (B)
Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details
Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry
McAfee, Andrew P. "Alibris (B)." Harvard Business School Case 601-166, June 2001. (Revised March 2003.)
- Article
Family Rituals Improve the Holidays
By: Ovul Sezer, Michael I. Norton, Francesca Gino and Kathleen Vohs
Rituals are central to family life. Three studies (N = 1098) tested the relationship between family rituals and holiday enjoyment and demonstrated that family rituals improve the holidays because they amplify family closeness and involvement in the experience. In Study... View Details
Sezer, Ovul, Michael I. Norton, Francesca Gino, and Kathleen Vohs. "Family Rituals Improve the Holidays." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 509–526.
- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details
Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- January 2005 (Revised August 2006)
- Case
Lean Forward Media
By: Teresa M. Amabile and Victoria Winston
Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
- October 2014
- Case
Mothercare, 2014
By: John R. Wells and Galen Danskin
In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
“Oh, they were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 16 Feb 2024
- Research & Ideas
As AI Upends Recruiting, Job Seekers Need a Waze App for Careers
descriptions that “go way beyond describing the minimal baseline skills you need to qualify,” Fuller says. “They're like the most overloaded Christmas tree you ever saw—12 paragraphs of what they're looking for.” The result? Employers... View Details
- 16 Jan 2013
- Research & Ideas
The Messy Link Between Slave Owners and Modern Management
group incentives to encourage honesty, doling out a barrel of corn to each hand with the caveat that if anything was stolen from the farm and no one turned in the thief, double the value of that corn would be deducted from each of their View Details
Keywords: by Katie Johnston
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located... View Details
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
What I found helps is allowing people to bring back something they were born with, which is curiosity—this genuine interest in discovery—and connecting with others, to understand and learn from them. Something that I learned by taking my husband to improv-comedy... View Details
Keywords: by Jen McFarland Flint
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
missed her cousin’s funeral and a chance to meet her best friend’s newborn because of work trips—Whillans spent that Christmas alone in her apartment reflecting on her missteps and started writing her book, Time Smart: How to Reclaim Your... View Details
Keywords: by Dina Gerdeman
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
to spend at the same level. Christmas retail sales will be an early indicator. But, not to worry, the Federal government promises to come to the rescue, with both parties supporting a fiscal stimulus in the form of tax rebates and... View Details
Keywords: by John Quelch
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
able to make it into stores by Christmas after I get through the inbound trade-lane delays into the distribution centers. We have a terrible mess in intermodal rail. There are bottlenecks all along the system. Gazette:You co-wrote a case... View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
electronic gizmos dominate Christmas gift sales, and senior citizens find renewed connectivity with far-flung families by going online. Americans know technology adds value to daily life. These traits apply equally to consumers and... View Details
Keywords: by John Quelch
- 28 Jul 2009
- First Look
First Look: July 28
stricter requirements and appears to provide a certification of positive, albeit limited, value. Download the paper: http://www.benedelman.org/publications/advsel-trust.pdf Cases & Course MaterialsThe Christmas Eve Closing Harvard... View Details
Keywords: Martha Lagace