Filter Results:
(16)
Show Results For
- All HBS Web
(16)
- News (18)
Show Results For
- All HBS Web
(16)
- News (18)
Page 1 of 16
Results
- 01 Sep 2024
- News
Action Plan: Yes, Chef!
Wolfgang Puck (OPM 53, 2019)—aka the father of California cuisine, OG celebrity chef, and culinary empire-builder—began his career as a disgraced cook’s apprentice at a hotel restaurant. At 14, he’d been eager to take the post just outside his Austrian hometown: Not... View Details
Keywords: Christine Speer Lejeune
- 01 Mar 2024
- News
Action Plan: Wild at Heart
At first glance, Heather Evans (MBA 1983) might not seem the likeliest candidate for a career in ecological landscaping. A former chief marketing officer and “true urbanist” (“to the extent I used to hate visiting people in the country!”), Evans spent most of her life... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the art of fashion.” While much of... View Details
- 01 Dec 2014
- News
Dressing by Number
More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew as far back as 2010 that there... View Details
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable web device, which could provide... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 23 Oct 2024
- News
Running Man
There aren’t many people on this planet—let alone septuagenarians—who can contemplate running 50 or 100 miles at a time. But for 77-year-old Eric Spector (MBA 1972), a retired entrepreneur and CEO in the tech, consumer retail, and media sectors, running long (long,... View Details
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- Web
Stories
Mcfarland Flint; Illustrations by Maria Jesus Contreras 01 Jun 2025 HBS Magazine Barbie: Reviving a Cultural Icon at Mattel Re: Elie Ofek (Malcolm P. McNair Professor of Marketing Co-Unit Head, Marketing); By: Christine View Details
- Web
Partners - Case Method Project
Heights High School Wichita, KS KS 4 of 7 Elizabeth Langa Sumner Academy Of Arts & Science Kansas City, KS KS 5 of 7 Meg Shadid Olathe Northwest High School Olathe, KS KS 6 of 7 Susan Sittenauer Seaman High School Topeka, KS Subjects: Civics, Government, History KS 7... View Details
- Web
Teacher Profiles - Case Method Project
Craig Cetrulo Saint Andrew's School (FL) Boca Raton, FL CA Steven Chai Bakersfield Christian High School Bakersfield, CA Subjects: AP US History, AP US Government NJ Christine Chan Gill St. Bernard's School Chester, NJ CO Karen Chaney... View Details