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  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
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  • February 2009 (Revised April 2011)
  • Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details
Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution
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  • February 2009 (Revised April 2011)
  • Supplement

Mistry Architects (C)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible.... View Details
Keywords: Decision Choices and Conditions; Growth and Development Strategy; Management Succession; Corporate Social Responsibility and Impact; Business and Community Relations; Nonprofit Organizations; Environmental Sustainability
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  • February 2009 (Revised April 2011)
  • Supplement

Mistry Architects (B)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult... View Details
Keywords: Problems and Challenges; Emerging Markets; Business and Stakeholder Relations; Natural Disasters; Environmental Sustainability; Product Design; Innovation and Invention; Construction Industry
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  • May 2021
  • Article

Choice Architecture in Physician–patient Communication: A Mixed-methods Assessment of Physicians' Competency

By: J. Hart, K. Yadav, S. Szymanski, A. Summer, A. Tannenbaum, J. Zlatev, D. Daniels and S.D. Halpern
Background: Clinicians’ use of choice architecture, or how they present options, systematically influences the choices made by patients and their surrogate decision makers. However, clinicians may incompletely understand this influence.... View Details
Keywords: Choice Architecture; Health Care and Treatment; Interpersonal Communication; Decision Choices and Conditions; Competency and Skills
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  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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  • November 2007 (Revised March 2009)
  • Case

Allston: Brand vs. Architecture

By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the... View Details
Keywords: Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Selection and Staffing; Construction Industry; Boston
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  • November 2013
  • Teaching Note

8 Spruce Street

By: Arthur I Segel
The case begins in March 2009 during the depths of the recession with Forest City Ratner (FCR) Companies, a New York City based developer, facing the decision to halt construction half-way on 8 Spruce Street, the tallest residential tower in the Western Hemisphere, or... View Details
Keywords: Real Estate; Investment; Real Estate Industry; Japan
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  • October 2023
  • Case

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
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  • Teaching Interest

Managing Human Capital

By: Ethan S. Bernstein

The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details

Keywords: Human Capital; Hiring; Socialization; Performance Management; Compensation And Benefits; Talent Development And Retention; Structure; Career Management; Human Resources; Leadership; Personal Development and Career; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Africa; Asia; Europe; Middle East; Latin America; North and Central America; South America
  • 07 Jul 2010
  • First Look

First Look: July 7

Building the Water Cube Robert Eccles, Amy C. Edmondson, and Dilyana KaradzhovaHarvard Business School Case 410-054 Arup, an engineering firm, collaborated with PTW Architects and China Construction Design Institute to develop a design... View Details
Keywords: Martha Lagace
  • 12 Nov 2013
  • First Look

First Look: November 12

founded Kvadrat in the 1960s. Byriel and Bendix had joined Kvadrat in 1992, and since that time, Kvadrat had grown from 19 million in annual sales to over 86 million. It had expanded its focus on selling textiles to European architects... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

products but erroneously expect others to dislike dissimilar ones (Studies 1 and 2). While people readily select dissimilar items for themselves (particularly if the dissimilar item is of higher quality than a similar one), they fail to predict this View Details
Keywords: Carmen Nobel
  • 04 Aug 2011
  • What Do You Think?

How Dangerous Is Common Sense to Managers?

Common sense had its defenders. C. J. Cullinane commented that "Common sense and experience for all their faults are fast." Phil Clark added that "how man reacts to a situation is driven by habit and choices gained through... View Details
Keywords: by James Heskett
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

innovations might impact—and be impacted by—workers, consumers, organizations, and society. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55845 March 2019 Organizational Behavior and Human Decision Processes Choice... View Details
Keywords: Dina Gerdeman
  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

work and the favorable public reception of the Hawthorne studies, the idea that the central concern of leadership was to create meaning for organizational members was not significantly advanced. We've identified two possible reasons. The leader is both View Details
Keywords: by Martha Lagace
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

systems evolve in different ways—in some, the core is stable, whereas in others, it grows in proportion to the system, challenging the ability of an architect to understand all possible component interactions. Our findings represent a... View Details
Keywords: Martha Lagace
  • 26 May 2015
  • First Look

First Look: May 26

that individuals who are given time to reflect on a task improve their performance at a greater rate than those who are given the same amount of time to practice with the same task. Our results also show that if individuals themselves are given the View Details
Keywords: Sean Silverthorne
  • 01 Aug 2005
  • Research & Ideas

How to Choose the Best Deal

presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim, you have more than one... View Details
Keywords: by Michael Wheeler
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

cream), controlling for customer fixed effects. These findings are all consistent with theories suggesting that people's should selves exert more influence over their choices the further in the future outcomes will be experienced.... View Details
Keywords: Martha Lagace

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