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- April 2025
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
- March 2025
- Supplement
Wasabi Technologies (B)
By: Lou Shipley and Stacy Straaberg
Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
- 2025
- Working Paper
A Cognitive Theory of Reasoning and Choice
By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
- 2025
- Working Paper
The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing
By: Paige Tsai and Ryan W. Buell
Problem definition: Amidst inflation, rising costs of living, an explosion in remote and gig working opportunities, and an increase in the part-time labor mix in economies around the world, it is becoming evermore commonplace for
people to earn labor income... View Details
- January 2025
- Case
Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)
By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Talent and Talent Management; Training; Organizational Culture; Banking Industry; Latin America; Central America; South America; Colombia
- 2025
- Working Paper
Crossing the Design-Use Divide: How Process Manipulation Shapes the Design and Use of AI
By: Rebecca Karp
Existing literature often separates research on the design of innovations from their implementation and use, neglecting the role of selection—how organizations choose which innovations to implement. Although scholars suggest scientific approaches for selecting novel... View Details
- January 2025
- Case
Uncovering Questionable Behavior
By: David Fubini, Patrick Sanguineti, Amy Chambers and William Fubini
In this short vignette on the boundaries of professionalism, Alex Harding, recently promoted to Team Leader, faces a difficult decision regarding his client. While serving the CFO of the client company in preparation for an upcoming merger, he and his team uncover... View Details
- January 8, 2025
- Article
Why Retailers Are Turning to Third-Party Marketplaces
By: Antonio Moreno
Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
- January 2025
- Article
Automatic Enrollment with a 12% Default Contribution Rate
By: John Beshears, Ruofei Guo, David Laibson, Brigitte C. Madrian and James J. Choi
We study a retirement savings plan with a default contribution rate of 12% of income, which is much higher than previously studied defaults. Twenty-five percent of employees had not opted out of this default 12 months after hire; a literature review finds that the... View Details
- January 2025 (Revised January 2025)
- Case
Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?
By: David Collis and Haisley Wert
In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
- December 2024 (Revised January 2025)
- Case
Balancing Returns and Responsibilities at Raya Partners
By: Arthur Segel, Ephraim Mernick, Derek C. M. van Bever and Olivia Barba
Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details
- 2024
- Working Paper
Advice and the Bayesian Entrepreneur
By: Susan Cohen and Rembrand Koning
Bayesian entrepreneurship starts from the premise that entrepreneurs’ beliefs guide their theorizing, experimentation, and choices (Agrawal et al., n.d.). Since each entrepreneur has unique beliefs based on their own set of past experiences, cognitive ability, and... View Details
- October 2024
- Case
Reed Group and Succession in a Family Business: An Impossible Job to Fill?
By: Lauren H. Cohen and Tonia Labruyere
James Reed had taken over Reed Group, the recruitment and career services company his father had founded and built, in 1994. He was now reflecting on succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to... View Details
- October 2024
- Article
On Why Women-owned Businesses Take More Time to Secure Microloans
By: Goran Calic, Moren Lévesque and Anton Shevchenko
Examining gender differences in business financing reveals important dimensions on which women- and men-owned businesses differ. Although considerable progress has been made in understanding gender differences in mobilizing resources, the role of time in business... View Details
- September–October 2024
- Article
Should a Family Business Accept a Returning Daughter’s Radical Proposal?
By: John D. Macomber
A family-owned and controlled conglomerate in Cote d'Ivoire, West Africa, has to decide what titles and authority to give to a daughter who is being courted to leave a promising career in Europe to come back and join the business. The choices of role range from an... View Details
- 2024
- Working Paper
When Batteries Meet Hydrogen: Dual-Storage Investments for Load-Shifting Purposes
By: Christian Kaps and Simone Marinesi
Power systems account for nearly 40% of global emissions. As the world tries to reduce emissions by increasing renewable penetration, storage technologies are playing an increasingly important role in matching variable renewable supply with demand. Batteries have... View Details
- September 2024
- Case
Xendit: Hiring for Growth
By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu
In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details
- September 24, 2024
- Article
4 Steps That Can Optimize Your Sales Process
By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
- September 2024
- Case
Comun: Partners in Peril
By: Jeffrey J. Bussgang and Alexis Lefort
In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and... View Details