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- December 2017 (Revised January 2018)
- Case
NatureSweet
By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details
Keywords: NatureSweet; Tomatoes; Agriculture; Greenhouse; Ambelang; Cherry Tomatoes; Incentives; Worker Empowerment; Empowerment; Toyota Production System; Leadership; Branding; Produce; Manufacturing; Organizational Change; Agribusiness; Business Model; Employee Relationship Management; Working Conditions; Organizational Culture; Success; Problems and Challenges; Agriculture and Agribusiness Industry; Manufacturing Industry; United States; Mexico; North America
Alvarez, Jose, Forest Reinhardt, and Natalie Kindred. "NatureSweet." Harvard Business School Case 518-002, December 2017. (Revised January 2018.)
- Portrait Project
Nick Soman
ahead?" they ask, "What's the fastest way?" Figure out what you like to do and do it. I'd tell you more, but It's hot outside in California, And my daughter is eating all the cherry tomatoes... View Details
- Profile
Darrin Rahn
plan contest with a big idea to redefine fresh, local produce."We developed a mini cherry tomato plant you could grow on your indoor windowsill, with little light." Not only did Darrin realize that... View Details
Keywords: CPG