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- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Article
Contingent Match Incentives Increase Donations
By: Lalin Anik, Michael I. Norton and Dan Ariely
We propose a new means by which non-profits can induce donors to give today and commit to giving in the future: contingent match incentives, in which matching is made contingent on the percentage of others who give (e.g., "if X% of others give, we will match all... View Details
Keywords: Matching Donations; Social Proof; Prosocial Behavior; Charitable Giving; Plausibility; Motivation and Incentives; Philanthropy and Charitable Giving
Anik, Lalin, Michael I. Norton, and Dan Ariely. "Contingent Match Incentives Increase Donations." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 790–801.
- August 2012
- Article
Organ Allocation Policy and the Decision to Donate
By: Judd B. Kessler and Alvin E. Roth
Organ donations from deceased donors (cadavers) provide the majority of transplanted organs in the United States, and one deceased donor can save numerous lives by providing multiple organs. Nevertheless, most Americans are not registered organ donors despite the... View Details
Keywords: Organ Donation; Health; Philanthropy and Charitable Giving; Decision Making; Resource Allocation; Mathematical Methods; United States
Kessler, Judd B., and Alvin E. Roth. "Organ Allocation Policy and the Decision to Donate." American Economic Review 102, no. 5 (August 2012): 2018–2047.
- Article
Excusing Selfishness in Charitable Giving: The Role of Risk
By: Christine L. Exley
Decisions involving charitable giving often occur under the shadow of risk. A common finding is that potential donors give less when there is greater risk that their donation will have less impact. While this behavior could be fully rationalized by standard economic... View Details
Keywords: Charitable Giving; Prosocial Behavior; Altruism; Risk Preferences; Risk and Uncertainty; Philanthropy and Charitable Giving; Behavior
Exley, Christine L. "Excusing Selfishness in Charitable Giving: The Role of Risk." Review of Economic Studies 83, no. 2 (April 2016): 587–628.
- March 2023
- Article
Giving-by-proxy Triggers Subsequent Charitable Behavior
By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details
Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
- 30 May 2013
- Working Paper Summaries
Non-Standard Matches and Charitable Giving
- July 2011
- Article
Kidney Paired Donation
By: C. Bradley Wallis, Kannan P. Samy, Alvin E. Roth and Michael A. Rees
Kidney paired donation (KPD) was first suggested in 1986, but it was not until 2000 when the first paired donation transplant was performed in the U.S. In the past decade, KPD has become the fastest growing source of transplantable kidneys, overcoming the barrier faced... View Details
Keywords: Philanthropy and Charitable Giving; Health Care and Treatment; Growth and Development Strategy; Success; Problems and Challenges; Programs; System; United States
Wallis, C. Bradley, Kannan P. Samy, Alvin E. Roth, and Michael A. Rees. "Kidney Paired Donation." Nephrology, Dialysis, Transplantation 26, no. 7 (July 2011): 2091–2099.
- February 2018
- Article
The Impact of a Surprise Donation Ask
By: Christine L. Exley and Ragan Petrie
Individuals frequently exploit "flexibility" built into decision environments to give less. They use uncertainty to justify options benefiting themselves over others, they avoid information that may encourage them to give, and they avoid the ask itself. In this paper,... View Details
Keywords: Charitable Giving; Prosocial Behavior; Self-serving Biases; Excuses; Philanthropy and Charitable Giving; Behavior
Exley, Christine L., and Ragan Petrie. "The Impact of a Surprise Donation Ask." Journal of Public Economics 158 (February 2018): 152–167.
- 13 Dec 2011
- Working Paper Summaries
Charitable Giving When Altruism and Similarity Are Linked
Keywords: Service
- June 2014
- Article
Charitable Giving When Altruism and Similarity Are Linked
By: Julio J. Rotemberg
This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with, while the second is the dependence of... View Details
Rotemberg, Julio J. "Charitable Giving When Altruism and Similarity Are Linked." Journal of Public Economics 114 (June 2014): 36–49.
- 2011
- Working Paper
Charitable Giving When Altruism and Similarity Are Linked
By: Julio J. Rotemberg
This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with while the second is the dependence of... View Details
Keywords: Philanthropy and Charitable Giving; Mathematical Methods; Attitudes; Interests; Perception; Wealth and Poverty
Rotemberg, Julio J. "Charitable Giving When Altruism and Similarity Are Linked." NBER Working Paper Series, No. 17585, November 2011.
- Article
Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability
By: Julian De Freitas, Peter DiScioli, Kyle A. Thomas and Steven Pinker
Why do people esteem anonymous charitable giving? We connect normative theories of charitability
(captured in Maimonides’ Ladder of Charity) with evolutionary theories of partner choice to test predictions on how attributions of charitability are affected by states of... View Details
Keywords: Charity; Reciprocity; Partner Choice; Common Knowledge; Philanthropy and Charitable Giving; Knowledge; Perception
De Freitas, Julian, Peter DiScioli, Kyle A. Thomas, and Steven Pinker. "Maimonides' Ladder: States of Mutual Knowledge and the Perception of Charitability." Journal of Experimental Psychology: General 148, no. 1 (January 2019): 158–173.
- 27 Dec 2014
- News
Excusing selfishness in charitable giving: The role of risk
- 19 Oct 2017
- Research & Ideas
How Charitable Organizations Can Thwart Excuses for Not Giving
describes in a new working paper, The Better Is the Enemy of the Good. In fact, Exley argues that based on her research, people look for any excuse to avoid giving a donation and then rationalize their skinflint behavior to avoid feeling... View Details
Keywords: by Michael Blanding
- 10 Sep 2009
- Working Paper Summaries
Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
- 06 Sep 2022
- Research & Ideas
Curbing an Unlikely Culprit of Rising Drug Prices: Pharmaceutical Donations
of Health and Human Services, manufacturers may donate to charitable organizations that cover these costs, and can earmark their donations for specific disease categories. The... View Details
- 2010
- Chapter
New Sources in Living Kidney Donation
By: Ruthanne L. Hanto, Alvin E. Roth, M. Utku Ünver and Francis L. Delmonico
Hanto, Ruthanne L., Alvin E. Roth, M. Utku Ünver, and Francis L. Delmonico. "New Sources in Living Kidney Donation." Chap. 8 in Kidney Transplantation: A Guide to the Care of Transplant Recipients, edited by D. McKay and S. Steinberg, pp. 103–17. Springer Science + Business Media, 2010.
- 2021
- Article
Fundraising for Stigmatized Groups: A Text Message Donation Experiment
By: Katerina Linos, Laura Jakli and Melissa Carlson
As government welfare programming contracts and NGOs increasingly assume core aid functions, they must address a long-standing challenge—that people in need often belong to stigmatized groups. To study other-regarding behavior, we fielded an experiment through a... View Details
Keywords: Demographics; Philanthropy and Charitable Giving; Communication Strategy; Civil Society or Community; Non-Governmental Organizations; Welfare; Greece
Linos, Katerina, Laura Jakli, and Melissa Carlson. "Fundraising for Stigmatized Groups: A Text Message Donation Experiment." American Political Science Review 115, no. 1 (2021): 14–30.
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
the absolute amount going to the charitable cause in the first case is much larger and even when they acknowledge that the larger donation will be more impactful, people consider the brand as less generous.”... View Details
Keywords: by Pamela Reynolds
- Article
The Multidimensional Effects of a Small Gift:: Evidence from a Natural Field Experiment
By: Ellen Garbarino, Robert Slonim and Carmen Wang
Using a large natural field experiment, we demonstrate that a small unconditional gift (pen) more than doubled both small (survey) and large (blood donation) responses. We find no evidence that the opportunity for a small response crowded out the larger response;... View Details
Keywords: Reciprocity; Gift Exchange; Blood Donation; Charitable Behavior; Field Experiment; Behavior; Philanthropy and Charitable Giving
Garbarino, Ellen, Robert Slonim, and Carmen Wang. "The Multidimensional Effects of a Small Gift: Evidence from a Natural Field Experiment." Economics Letters 120, no. 1 (July 2013): 83–61.