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  • December 2018 (Revised February 2020)
  • Case

Cameron Mitchell: The Conundrum of Charisma

By: Lena G. Goldberg, Michael S. Kaufman, Greta Gerazimaite, Wilson Kyi, Robert McWatters and Tuyee Yeboah
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  • February 28, 2008
  • Editorial

Barack Obama and the Case for Charisma

By: W. Bennis and A. Zelleke
Keywords: Government and Politics
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  • 2021
  • Book

The Emergence of Charismatic Business Leadership

By: Richard S. Tedlow
In The Emergence of Charismatic Business Leadership is an examination of how the role of the business leader in the U.S. has changed from World War II to the present. A small number of high-profile individuals have transformed the face of modern-day leadership,... View Details
Keywords: Charisma; Leadership; Management Skills; Leadership Style; Personal Characteristics; Success
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  • 2005
  • Chapter

Leadership and the Social Construction of Charisma

By: Rakesh Khurana
Keywords: Leadership Style; Personal Characteristics
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  • Research Summary

The Emergence of Charismatic Business Leadership

By: Richard S. Tedlow

Since World War II, a handful of individuals have helped transform the face of modern-day leadership, making charisma essential to the role.  In The Emergence of Charismatic Business Leadership, Richard S. Tedlow examines how pioneers like Steve Jobs, Oprah... View Details

  • December 1, 2023
  • Article

When Charismatic CEOs Are an Asset—and When They’re a Liability

By: Nitin Nohria
Starting in the 1980s, a generation of larger-than-life CEOs became full-blown celebrity, but over time, research suggested that charismatic CEOs tended to have drawbacks at leaders. However, charisma can be especially useful in two business concepts with big unknowns:... View Details
Keywords: Leadership Style; Business Startups; Risk and Uncertainty; Organizational Change and Adaptation
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  • Forthcoming
  • Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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  • 2002
  • Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
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  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

Can business leaders harness the star power of celebrities? It might depend on their jawline. A recent study parses 12,000 faces for attributes linked to charisma and proposes a framework to figure out who has it and who doesn’t. Why some... View Details
Keywords: by Kara Baskin
  • 06 Aug 2021
  • Book

Steve Jobs and the Rise of the Celebrity CEO

careers of Oprah Winfrey, Elon Musk, and Jobs, who used their charisma to champion their ambitious vision, create revolutionary new products and services, and attain power and influence. In this excerpt from the book, Tedlow discusses how... View Details
Keywords: by Dina Gerdeman
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

great migration northward by African Americans, and the opening up of consumer capitalism." Women Take The Stage As Consumers Walker may have catered primarily to an African American clientele, yet her ideas and methods—such as personal View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 23 May 2023
  • Research & Ideas

Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'

Riley’s crew, he said, “had this incredible energy and charisma and was doing things that were really inspirational. It started by changing the whole course of LA graffiti, but ultimately, led to really changing the way graffiti is... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 18 Apr 2007
  • HBS Case

How Magazine Luiza Courts the Poor

are challenged to assess the viability of this merger as well as to lay out guidelines for future growth initiatives. Throughout this discussion issues of cultural fit for employees and customers as well as the limitations of the CEO's View Details
Keywords: by Julia Hanna; Retail
  • 07 Oct 2011
  • Research & Ideas

The Steve Jobs Legacy

spurned because he is so harsh and demanding. He is in turn betrayed by his closest ally (John Sculley), but ultimately the clarity of his vision and charisma triumph, and he transforms the world. The transformation in communications he... View Details
Keywords: Re: Multiple Faculty; Computer; Technology
  • 27 Sep 2004
  • Research & Ideas

How Leaders Build Winning Streaks

coaches not to worry, the team would take care of it. Although the charisma of leadership1 tends to be associated with larger-than-life individuals who weave inspirational spells, charisma can become a... View Details
Keywords: by Rosabeth Moss Kanter

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