Filter Results:
(36)
Show Results For
- All HBS Web (36)
- Faculty Publications (4)
Show Results For
- All HBS Web (36)
- Faculty Publications (4)
Page 1 of 36
Results →
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- February 2018 (Revised August 2018)
- Case
OpenInvest
By: Shawn Cole, Boris Vallée and Nicole Tempest Keller
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details
Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry
Cole, Shawn, Boris Vallée, and Nicole Tempest Keller. "OpenInvest." Harvard Business School Case 218-064, February 2018. (Revised August 2018.)
- March 2018 (Revised March 2018)
- Teaching Note
OpenInvest
By: Boris Vallee and Caitlin Reimers Brumme
Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolio to their personal values in an automated way, for instance by screening out weapon manufacturers stocks or overweighting LGBTQ... View Details
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- Web
Great American Business Leaders of the 20th Century - Leadership
Mays Clear Channel Communications, 1972–2004 Frederick L. Maytag II Maytag Corporation, 1940–1960 Elmer H. Maytag Maytag Corporation, 1926–1940 Frederick L. Maytag Maytag Corporation, 1909–1921 Thomas B. McCabe Scott Paper Company,... View Details
- Web
Behavioral Finance & Financial Stability
turnover and share prices in Hong Kong and mainland Chinese markets, especially in large-cap portfolios. See Robin’s other research here , Toomas’s other research here , and Jeffrey’s other research here . More Info Loan types and the bank lending View Details
- Web
Research - Behavioral Finance & Financial Stability
research here , and Jeffrey’s other research here . More Info Loan types and the bank lending channel By: Victoria Ivashina , Luc Laeven & Enrique Moral-Benito MAR 2022 There are four main types of commercial credit: asset-based loans,... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
categories) becomes unproductive due to customers migrating to e-tailers. As entire sections of these stores die from online competition, category killers are being pressed to come up with solutions to keep their overall model afloat. The... View Details
- 01 Dec 2022
- News
Singing to the Corn
corn at Creighton University’s Heider College of Business, where he has been on the faculty for 15 years. He will tell you that corn’s symbiotic relationship with humans stretches back 10,000 years, originating in Mesoamerica and View Details
- 11 May 2020
- Op-Ed
Immigration Policies Threaten American Competitiveness
data (Miguelez and Fink, 2013), Figure 1 shows that America received more than half of migrating inventors from 2000-2010. Figure 1: Migration of inventors, 2000-2010 Immigrants can be found in times of... View Details
Keywords: by William R. Kerr
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
highlight an important channel for alleviating financing constraints in small firms but also emphasize the general-equilibrium effects of large-scale interventions, which can lead to lower aggregate outcomes depending on labor market... View Details
Keywords: by Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1475725 Breakthrough Inventions and Migrating Clusters of Innovation Author:William R. Kerr Abstract We investigate the speed at which clusters of invention for a technology View Details
Keywords: Martha Lagace
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
taking to Staples.com and Merck-Medco. Why didn't they embrace Webvan, Kozmo.com, and grocery deliverers such as Homeruns to the same extent? A: There's a simple answer. It's the idea that there's a direct migration path from direct mail... View Details
- 06 Oct 2014
- Research & Ideas
Why Businesses Need a Language Strategy
environment. This includes helping native English speakers learn how to temper their pace and vocabulary so that they are more inclusive while others migrate to their native language. Today, all global companies need to address the... View Details
Keywords: Re: Tsedal Neeley
- 01 Oct 2000
- News
Q & A: Bain & Company's Thomas J. Tierney
Recruiting and retaining highly talented executives is a demanding task. Doing this effectively requires that we respect and channel two opposing forces that continually act on "star-quality" managers. I call this "constellation... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable... View Details
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54819 Economic Integration and Democracy: An Empirical Investigation By: Magistretti, Giacomo, and Marco Tabellini Abstract—We study whether economic integration fosters the process of democratization and the View Details
Keywords: by Sean Silverthorne
- 22 Jan 2007
- Research & Ideas
The Immigrant Technologist: Studying Technology Transfer with China
followed by people who are 100 miles away, and so forth in concentric circles. My research on ethnic networks suggests this channel facilitates faster knowledge transfer and faster adoption of foreign technologies. For example, if the... View Details