Filter Results:
(42)
Show Results For
- All HBS Web (59)
- Faculty Publications (34)
Show Results For
- All HBS Web (59)
- Faculty Publications (34)
Page 1 of 42
Results →
Sort by
- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords: Food and Beverage Industry
Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982.
- March 1997
- Supplement
Ready-to-Eat Breakfast Cereal Industry: Philip Morris
Supplements Ready-to-Eat Breakfast Cereal Industry in 1994 (A). View Details
Corts, Kenneth S., and Amy L Sandler. "Ready-to-Eat Breakfast Cereal Industry: Philip Morris." Harvard Business School Supplement 797-104, March 1997.
- March 1997
- Supplement
Ready-to-Eat Breakfast Cereal Industry: Quaker Oats
Supplements Ready-to-Eat Breakfast Cereal Industry in 1994 (A). View Details
Corts, Kenneth S., and Amy L Sandler. "Ready-to-Eat Breakfast Cereal Industry: Quaker Oats." Harvard Business School Supplement 797-103, March 1997.
- June 1995 (Revised February 1997)
- Case
Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details
Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
- May 1978
- Article
Cereal Fortification Reconsidered
By: James E. Austin
Austin, James E. "Cereal Fortification Reconsidered." Cereal Foods World 23, no. 5 (May 1978).
- February 1967 (Revised December 1980)
- Case
Quaker Oats Co.: Life Cereal
By: Walter J. Salmon
Keywords: Food and Beverage Industry
Salmon, Walter J. "Quaker Oats Co.: Life Cereal." Harvard Business School Case 513-157, February 1967. (Revised December 1980.)
- 1976
- Chapter
Cereal Fortification: Barriers to Implementation
By: James E. Austin and Donald S. Snodgrass
- 1979
- Book
Global Malnutrition and Cereal Fortification
By: James E. Austin
Austin, James E., ed. Global Malnutrition and Cereal Fortification. Cambridge, MA: Ballinger Publishing Company, 1979.
- February 2012 (Revised March 2014)
- Case
Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children
By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez
In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details
Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February 2012. (Revised March 2014.)
- January 1990 (Revised October 1992)
- Case
Breakfast Cereal Industry: The 1972 Antitrust Complaint
Brandenburger, Adam M., and Vijay Krishna. "Breakfast Cereal Industry: The 1972 Antitrust Complaint." Harvard Business School Case 190-116, January 1990. (Revised October 1992.)
- February 1996 (Revised February 1997)
- Supplement
Ready-to-Eat Breakfast Cereal Industry in 1994 (B)
Updates the (A) case. View Details
Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (B)." Harvard Business School Supplement 796-122, February 1996. (Revised February 1997.)
- July 2005 (Revised October 2006)
- Exercise
Ready-To-Eat Breakfast Cereal Industry: Product Proliferation and Preemption, The
Describes a simplified economic model that serves as a vehicle for understanding the strategic and possibly anticompetitive aspects of product proliferation. View Details
"Ready-To-Eat Breakfast Cereal Industry: Product Proliferation and Preemption, The." Harvard Business School Exercise 706-408, July 2005. (Revised October 2006.)
- March 2014
- Teaching Note
Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children
By: Dennis Yao
- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance... View Details
Keywords: Positioning; Resources; Brand Equity; Competitive Dynamics; Non-market Strategy; Regulation; Repositioning; Product Positioning; Performance Evaluation; Brands and Branding; Competitive Strategy; Consumer Products Industry
Hou, Young, and Dennis Yao. "Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry." Strategic Management Journal 43, no. 1 (January 2022): 3–29.
- 24 Sep 2019
- Working Paper Summaries
The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry
- 1984
- Book
The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals
By: James E. Austin, Jean Pierre Habicht, Max Milner, Vernon Young and Linda D. Myers
Austin, James E., Jean Pierre Habicht, Max Milner, Vernon Young, and Linda D. Myers. The Results and Interpretation of Three Field Trials of Lysine Fortification of Cereals. Washington, D.C.: National Academy Press, 1984.
- June 1984
- Case
Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers
By: Thomas K. McCraw and Richard S. Tedlow
Keywords: Business and Government Relations; Monopoly; Courts and Trials; Food and Beverage Industry; United States
McCraw, Thomas K., and Richard S. Tedlow. "Federal Trade Commission and the Shared Monopoly Case against the Ready-to-Eat Cereal Manufacturers." Harvard Business School Case 384-265, June 1984.
- March 1973
- Case
Champions of Competition vs. the Breakfast of Champions: The Case of Ready-to-Eat Cereals
Markham, Jesse W. "Champions of Competition vs. the Breakfast of Champions: The Case of Ready-to-Eat Cereals." Harvard Business School Case 373-249, March 1973.
- August 1984 (Revised June 1985)
- Teaching Note