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- All HBS Web
(624)
- People (3)
- News (306)
- Research (223)
- Multimedia (1)
- Faculty Publications (65)
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- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 18 Sep 2021
- News
Celebrating AI-Infused Talent Management at the Eightfold Conference
- November 2019
- Case
Celebrity Fashions Limited (A)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions Limited (A)." Harvard Business School Case 120-053, November 2019.
- 26 Jun 2014
- News
Celebrity CEOs
- 01 Jun 2013
- News
i-lab Celebration
A FIRST YEAR Gordon Jones, managing director of the Harvard i-lab, chats at a March celebration for the first year of the University's innovation center, which has hosted more than 200 teams in its venture... View Details
- 14 Feb 2021
- Blog Post
Celebrating Love @ HBS in 2021
Love at HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. Even with the unique challenges presented by the COVID-19 pandemic, love has endured, and our students have... View Details
- 28 May 2015
- News
Harvard Business School Celebrates 105th Commencement
- Blog
Celebrating 100 Years of the HBS Case Method
was a one-page narrative about a management challenge facing leaders at the General Shoe Company. The case proved to be a very successful teaching tool, and many more cases followed. Today, the case method is just as relevant as it was... View Details
- 01 Oct 2001
- News
Gordon Celebrates a Century
excellent health. He still keeps an office at Deltec Asset Management in New York, a Kidder spin-off run by his son, John R. Gordon (MBA '74). At an office celebration at Deltec, Gordon's nephew snapped this... View Details
- 15 Oct 2020
- Blog Post
Celebrating Latinx Heritage Month at HBS
img.left { float:left; padding-right:8px; } As we celebrate Latinx Heritage Month (LHM) and the 20th anniversary of the Latino Student Organization (LASO) at Harvard Business School (HBS), we cannot help but feel excited about what’s to... View Details
- 01 May 2015
- News
Celebrating and Supporting Leadership
Since the launch of The Harvard Business School Campaign on April 25, 2014, more than 5,000 alumni and guests have come together to celebrate the School and its mission at regional events around the world and the Campaign’s website has... View Details
Keywords: Educational Services
- 01 Jul 2018
- News
Celebrating and Supporting Leadership
Das Narayandas and Nitin Nohria (photo by Susan Young) Das Narayandas and Nitin Nohria (photo by Susan Young) Through the Harvard Business School Campaign we positioned the School to deepen its impact on management education, business,... View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
others makes him an inspiring example to all." Professor David A. Thomas, the chair's first incumbent, was among those attending the event. A noted authority on mentoring, executive development, and managing a diverse workforce, Thomas... View Details
- 10 Mar 2008
- News
New Harvard Business School Website Showcases Centennial Celebration
- 16 Jan 2018
- News
Celebrating the Impact of Nonprofits
Photo courtesy of HBSASNE Clubs News Clubs News The HBS Association of Southeastern New England (HBSASNE) recently held its first-ever reunion of the local nonprofit leaders it has sent to the Strategic Perspectives in Nonprofit View Details
Keywords: Margie Kelley
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
prof always managed to call on a student from the country involved, we figured that our French sectionmate was bound to weigh in at some point. In preparation, we tape-recorded a brief version of the Marseillaise and handed out miniature... View Details
- November 2019
- Supplement
Celebrity Fashions: Moving Ahead (B)
By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran
Supplements the (A) Case. View Details
Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry
Narayanan, V.G., Tanvi Deshpande, and Shreya Ramachandran. "Celebrity Fashions: Moving Ahead (B)." Harvard Business School Supplement 120-054, November 2019.
- 28 Mar 2004
- Research & Ideas
HBS Celebrates Social Enterprise Initiative
What are the greatest challenges facing leaders of nonprofits today? A: One of the greatest complexities in managing social-purpose organizations or social undertakings by for-profit companies is measuring success. It is much more... View Details
Keywords: by Manda Salls