Publications

November 2019
Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry

Educators

June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

April 2003 (Revised September 2005)
Case

Celebrity Cruises, Inc.: A Taste of Luxury

By: Frances X. Frei, Corey B. Hajim and Christian Hempell

Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details

Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry

Educators

November 2019
Supplement

Celebrity Fashions: Moving Ahead (B)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

Supplements the (A) Case. View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Manufacturing Industry

28 Mar 2004
Research & Ideas

HBS Celebrates Social Enterprise Initiative

When Harvard Business School launched its Social Enterprise Initiative (SEI) in 1993-1994, few academic institutions were conducting serious research and teaching about how to create social value through the nonprofit, private, and public sectors. Now, on the eve of... View Details

Keywords: by Manda Salls

December 16, 2009
Guest Column

Risks and Rewards of Celebrity Endorsements

By: Anita Elberse

Forthcoming
Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton

It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details

Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing

Article

Celebrating the Work of Keith Murnighan

By: Donald E. Conlon, Max Bazerman, Deepak Malhotra and Madan M. Pillutla

In this tribute, four scholars highlight research published during the career of 2015 International Association for Conflict Management Lifetime Achievement Award Winner Keith Murnighan. In the four sections of the paper, each scholar highlights one of Keith’s... View Details

Keywords: Conflict Management

April 2012
Article

Celebrate Innovation, No Matter Where It Occurs

By: Nitin Nohria

The author offers opinions on technological innovations and innovations in business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to capitalize on that innovation and convert it into... View Details

Keywords: Technological Innovation; Profit; Commercialization; Marketing; Distribution

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

With limited regulatory enforcement and few gatekeepers, crypto influencers with large social-media audiences can move global markets with a single tweet. The most prominent, including celebrities like Kim Kardashian and Lindsay Lohan,... View Details

Keywords: by Kristen Senz

08 Apr 2013
Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

Fifty years ago, when America was unquestionably a man's world, one small but influential part of it officially opened its doors to women: the MBA program at Harvard Business School. On Thursday, about 800 of the School's roughly 11,000 alumnae—including some of those... View Details

Keywords: by Katie Koch & Harvard Gazette

March 2006 (Revised April 2008)
Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei

Keywords: Tourism Industry

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

In the 1950s, most Americans probably couldn’t name the CEOs of the largest companies in the United States, including General Motors, United States Steel, and Standard Oil. But these days, some of the most successful businesses have shifted from being faceless... View Details

Keywords: by Dina Gerdeman

October 2015 (Revised May 2017)
Case

The Vanguard Group, Inc. in 2015: Celebrating 40

By: Adi Sunderam, Luis Viceira and Allison Ciechanover

Educators

July 2019
Article

Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

By: Timothy G. Pollock, Kisha Lashley, Violina P. Rindova and Jung-Hoon Han

In this review of the literature on reputation, status, celebrity, and stigma we develop an overarching theoretical framework based on the rational, emotional, and moral aspects of each construct’s unique sociocognitive content and the mechanisms through which it... View Details

Keywords: Celebrity; Stigma; Reputation; Status and Position; Emotions; Moral Sensibility

Register to Read

August 2020
Teaching Note

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited... View Details

Keywords: Social Impact; Innovation; Television; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry

July 2020
Supplement

Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted... View Details

Keywords: Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry