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11 Dec 2014
News

Defining the field of cause-related marketing

After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details

08 Aug 2013
News

Cause Marketing Gets Personal

says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell... View Details

Keywords: Jill Radsken; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Oct 2002
News

Amy S. Langer

organization's top spot, she transformed NABCO over the next decade. Under her leadership, NABCO has used an innovative program of corporate partnerships in cause-related marketing campaigns, linking breast... View Details