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- Research Summary
Social Marketing and Cause Marketing
Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
- Article
Valuing the Cause Marketing Relationship
By: John T. Gourville and V. Kasturi Rangan
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (Fall 2004): 38–57.
- December 2005
- Article
Marketing Malpractice: The Cause and the Cure
By: Clayton M. Christensen, Scott Cook and Taddy Hall
Christensen, Clayton M., Scott Cook, and Taddy Hall. "Marketing Malpractice: The Cause and the Cure." Harvard Business Review 83, no. 12 (December 2005).
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
- January 2018 (Revised February 2018)
- Technical Note
Making Markets
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
- September 2008
- Article
Does Innovation Cause Stock Market Runups? Evidence from the Great Crash
By: Tom Nicholas
This article examines the stock market's changing valuation of corporate patentable assets between 1910 and 1939. It shows that the value of knowledge capital increased significantly during the 1920s compared to the 1910s as investors responded to the quality of... View Details
Keywords: History; Technological Innovation; Patents; Stocks; Valuation; Financial Crisis; Financial Services Industry; United States
Nicholas, Tom. "Does Innovation Cause Stock Market Runups? Evidence from the Great Crash." American Economic Review 98, no. 4 (September 2008): 1370–1396.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing the American Dream Caused Our Economic Crisis
By: John A. Quelch
Quelch, John A. "How Marketing the American Dream Caused Our Economic Crisis." Harvard Business Online—Marketing Know:How (blog). October 27, 2008. https://hbr.org/2008/10/the-current-economic-crisis-ha.
- July–August 1988
- Article
Gray Market: Causes and Cures
By: Frank V. Cespedes, E. Raymond Corey and V. K. Rangan
Keywords: Markets
Cespedes, Frank V., E. Raymond Corey, and V. K. Rangan. "Gray Market: Causes and Cures." Harvard Business Review 66, no. 4 (July–August 1988): 75–82.
- 2024
- Working Paper
What Triggers National Stock Market Jumps?
By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon
We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an... View Details
Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers
Baker, Scott R., Nicholas Bloom, Steven J. Davis, and Marco Sammon. "What Triggers National Stock Market Jumps?" Working Paper, December 2024.
- 26 Sep 2016
- Working Paper Summaries
Technological Leadership (de)Concentration: Causes in ICTE
- September 2020 (Revised July 2022)
- Technical Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
- 2013
- Working Paper
Cross-Border Reverse Mergers: Causes and Consequences
By: Jordan Siegel and Yanbo Wang
We study non-U.S. companies that have used reverse mergers as a means to adopt U.S. corporate law (and sometimes U.S. securities law as well). Early adopters of cross-border reverse mergers and those firms that hired a Big Four auditor exhibited superior corporate... View Details
Siegel, Jordan, and Yanbo Wang. "Cross-Border Reverse Mergers: Causes and Consequences." Harvard Business School Working Paper, No. 12-089, April 2012. (Revised December 2012, March 2013, September 2013.)
- 2007
- Working Paper
What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns
By: Glenn Ellison, Edward Glaeser and William R. Kerr
Many industries are geographically concentrated. Many mechanisms that could account for such agglomeration have been proposed. We note that these theories make different predictions about which pairs of industries should be coagglomerated. We discuss the measurement of... View Details
Keywords: Geographic Location; Labor; Industry Clusters; Transportation; Manufacturing Industry; United States
Ellison, Glenn, Edward Glaeser, and William R. Kerr. "What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns." Harvard Business School Working Paper, No. 07-064, July 2007. (NBER WP 13068; published in American Economic Review.)
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
businesses." At the same time, some market segments will continue to prefer the physical interactions embodied in the "old" model and will be willing to pay a premium for high-quality and safe physical consumption.... View Details
Keywords: by Hong Luo and Alberto Galasso
- June 2010
- Article
What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns
By: Glenn Ellison, Edward Glaeser and William R. Kerr
Why do firms cluster near one another? We test Marshall's theories of industrial agglomeration by examining which industries locate near one another, or coagglomerate. We construct pairwise coagglomeration indices for US manufacturing industries from the Economic... View Details
Keywords: Production; Economics; Industry Clusters; Analytics and Data Science; Labor; Theory; Goods and Commodities; United States; United Kingdom
Ellison, Glenn, Edward Glaeser, and William R. Kerr. "What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns." American Economic Review 100, no. 3 (June 2010): 1195–1213.
- 09 Mar 2012
- Working Paper Summaries
Causes and Consequences of Firm Disclosures of Anticorruption Efforts
Keywords: by Paul Healy & George Serafeim
- 1997
- Book
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
By: Clayton M. Christensen
His work is cited by the world's best known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton M. Christensen shows how even the most outstanding companies can do everything right—yet still lose market... View Details
Christensen, Clayton M. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press, 1997.
- 2005
- Article
The Rise in Firm-Level Volatility: Causes and Consequences
By: Diego Comin and Thomas Philippon
We document that the recent decline in aggregate volatility has been accompanied by a large increase in firm level risk. The negative relationship between firm and aggregate risk seems to be present across industries in the US, and across OECD countries. Firm... View Details
Keywords: Volatility; Risk Management; Relationships; Research and Development; Financing and Loans; Industry Growth; Governing Rules, Regulations, and Reforms; Economy; Outcome or Result; United States
Comin, Diego, and Thomas Philippon. "The Rise in Firm-Level Volatility: Causes and Consequences." NBER Macroeconomics Annual 20 (2005). (Read an article about this paper in The Washington Post, Newsweek and The Charlotte Observer.)
- 15 Oct 2020
- Other Presentation
Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger
The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details
Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States
Herzlinger, Regina E. "Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger." Bloomberg Television, October 15, 2020.
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.