Publications

Spring 2014
Article

Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning

By: Jill Avery

Many marketing educators use the case method to help their students strengthen their decision-making skills. Rigorous class participation is essential to achieving learning objectives in case method learning. One challenge for case method instructors is the assessment... View Details

Keywords: Case Method Teaching; Marketing; Business Education; Teaching; Education Industry

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Forthcoming
Article

The Case Study as an Academic Methodology

By: David J. Collis

Pankaj Ghemawat made contributions to the strategy field with his application of case research as an academic methodology. View Details

Keywords: Case Research Methods; Case Method; Case Teaching; Cases; Teaching; Education Industry

August 2021
Article

The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

By: Teresa M. Amabile and Douglas T. (Tim) Hall

For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details

Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement

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August 2021
Article

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett

This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details

Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India

November 1980 (Revised November 1998)
Background Note

Case Method Teaching

Prepared originally for new instructors in a first-year marketing course. While certain references are to cases in marketing, the note has applicability to case method teaching generally. View Details

Keywords: Cases; Teaching; Business Education

Teaching Interest

Case Method Teaching

By: V.G. Narayanan

I like to offer seminars on Case Method Teaching to professors who would like to improve their case-method teaching. View Details

Keywords: Cases; Education Industry; India

1991
Book

Survey Research Methods

By: J. I. Cash Jr. and J. F. Nunamaker Jr.

Keywords: Information; Surveys; Research

2019
Chapter

Quantitative and Qualitative Methods in Organizational Research

By: Amy C. Edmondson and Tiona Zuzul

Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a... View Details

Keywords: Mathematical Methods; Organizations

December 1981 (Revised September 1986)
Background Note

Research Methods in Marketing: Survey Research

By: Robert J. Dolan

Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis. View Details

Keywords: Mathematical Methods; Surveys; Marketing

July 1975
Background Note

Introduction to the Case Method

By: Benson P. Shapiro

Guidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations. View Details

Keywords: Cases

April 1976 (Revised April 2002)
Background Note

Learning by the Case Method

Helps students fully capitalize on the case method. Succinctly introduces the benefits, format, and process while offering lots of "how-to" advice. Widely used as an introductory handout for executive, MBA, and undergraduate courses. Describes how case discussion... View Details

Keywords: Cases; Learning

02 Aug 2017
Working Paper Summaries

Machine Learning Methods for Strategy Research

Keywords: by Mike Horia Teodorescu

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

set of packaged data available on which to base the decision. Research outside the case may be discouraged; there may not be time for it in a curriculum packed with cases... View Details

Keywords: by Jim Heskett; Education

August 2011
Course Overview Note

The Case Method of Instruction

By: John Deighton

Keywords: Cases; Education

2017
Working Paper

Machine Learning Methods for Strategy Research

By: Mike Horia Teodorescu

Numerous applications of machine learning have gained acceptance in the field of strategy and management research only during the last few years. Established uses span such diverse problems as strategic foreign investments, strategic resource allocation, systemic risk... View Details

Keywords: Machine Learning; Natural Language Processing; Classification; Decision Trees; Strategic Decisions; Strategy; Research; Information Technology

SSRN

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02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

the School thinking that they can begin the transition to retirement by “lecturing” in the classroom. It also requires adaptability on the part of instructors moving between HBS and other schools, including schools that either don’t emphasize the View Details

Keywords: by James Heskett; Education

January 1987
Case

Teaching and the Case Method