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Publications

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  • All HBS Web  (19)
    • News  (5)
    • Research  (9)
    • Multimedia  (3)
  • Faculty Publications  (7)

Show Results For

  • All HBS Web  (19)
    • News  (5)
    • Research  (9)
    • Multimedia  (3)
  • Faculty Publications  (7)
Page 1 of 19 Results
  • July 2005 (Revised April 2006)
  • Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
  • 01 Jun 2000
  • News

Carnival Queen

In Chicago, Desirée Glapion Rogers (MBA '85) is known as a hardworking executive at Peoples Energy, a diversified energy company, and as the former head of the Illinois State Lottery. But ask folks in New Orleans about her and you'll get a different story -- to them,... View Details
  • January 2021 (Revised February 2021)
  • Case

Carnival Corporation: Cruising Through COVID-19

By: Stuart C. Gilson and Sarah Abbott
In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details
Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States
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Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
  • November 2005 (Revised January 2006)
  • Teaching Note

Carnival Cruise Lines (TN)

By: Lynda M. Applegate and Gabriele Piccoli
Teaching Note to 9-806-015. View Details
Keywords: Tourism Industry
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Applegate, Lynda M., and Gabriele Piccoli. "Carnival Cruise Lines (TN)." Harvard Business School Teaching Note 806-087, November 2005. (Revised January 2006.)
  • March 2025
  • Supplement

Carnival Corp: Cruising in the Time of COVID

By: Erik Stafford
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Stafford, Erik. "Carnival Corp: Cruising in the Time of COVID." Harvard Business School Spreadsheet Supplement 225-730, March 2025.
  • March 2021 (Revised November 2022)
  • Case

Carnival Corp: Cruising In the Time of Covid

By: Emily R. McComb and Erik Stafford
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McComb, Emily R., and Erik Stafford. "Carnival Corp: Cruising In the Time of Covid." Harvard Business School Case 221-085, March 2021. (Revised November 2022.)
  • 16 Jun 2021
  • News

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

  • February 2014 (Revised June 2014)
  • Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
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Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
  • 16 Jun 2016
  • News

IBM Refused to Lay Off Workers for Decades

  • 19 Oct 2022
  • Video

An Introduction to BiGS

  • 19 Oct 2022
  • Video

A Short Introduction to BiGS

  • 21 Oct 2022
  • News

An Introduction to BiGS

  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Also Like: Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams Apple vs. Feds: Is iPhone Privacy a Basic Human Right? Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm Related reading from the Working... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • Web

Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

Hear more from Professor Debora Spar, Environmental Defense Fund President Fred Krupp, CEO & Co-Founder of Social Finance Tracy Palandjian, former Carnival CEO Arnold Donald, Professor George Serafeim, Professor Peter Tufano, and... View Details
  • 05 Feb 2015
  • Blog Post

Crossing the Atlantic

circles and have left me dizzy and dazzled. Though that sounds like a pretty bad carnival ride, it’s certainly better than blindly following the herd. That’s it for the next couple years. What comes next I don’t know. Whatever the... View Details
Keywords: Consulting; Manufacturing
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

discuss during interviews. The Brand Summit will take place on November 4, 2018. It will feature a day of inspiring talks from our keynote speakers from Peloton, Carnival Corporation, and Google’s Nest and Home, plus educational breakout... View Details
Keywords: All Industries
  • 01 Dec 1996
  • News

Victory Lap: Frazier, Olympics COO, Reviews the Games

within proper bounds. That said, the hawking of merchandise outside the venues was more than I personally would have liked. But a certain amount of that is just the way things are in America. At the Centennial Olympic Park, many people actually liked the View Details
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