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- Faculty Publications (6)
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- All HBS Web (16)
- Faculty Publications (6)
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- June 2020
- Article
Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry
By: Kisha Lashley and Timothy G. Pollock
When a new industry category is predicated on a product or activity subject to ‘‘core’’ stigma—meaning its very nature is stigmatized—the actors trying to establish it may struggle to gain the resources they need to survive and grow. To explain the process of reducing... View Details
Keywords: Stigma; Cannabis Industry; Deviance; Public Opinion; Moral Sensibility; Health Care and Treatment
Lashley, Kisha, and Timothy G. Pollock. "Waiting to Inhale: Reducing Stigma in the Medical Cannabis Industry." Administrative Science Quarterly 65, no. 2 (June 2020): 434–482.
- 2018
- Working Paper
Conceptions of Ethics in the Cannabis Industry: The Case of Boston, MA
By: Kristin Sippl
Work in progress exploring the consumer demand for and conceptualizations of social, economic, and environmental ethics in the emerging cannabis industry, and the private sector’s and civil society’s response. Draws on interviews and fieldwork from Portland, OR,... View Details
Sippl, Kristin. "Conceptions of Ethics in the Cannabis Industry: The Case of Boston, MA." Working Paper, September 2018. (Work in Progress.)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- August 2022 (Revised May 2023)
- Case
Rooted in Roxbury: Race and Equity in the Boston Cannabis Industry
By: Joshua D. Coval, Richard S. Ruback and Christopher Diak
Coval, Joshua D., Richard S. Ruback, and Christopher Diak. "Rooted in Roxbury: Race and Equity in the Boston Cannabis Industry." Harvard Business School Case 223-024, August 2022. (Revised May 2023.)
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
of the harm caused to mostly young people of color during the “war on drugs.” The proposal has also been lauded for reflecting public sentiment in removing cannabis’s classification as a Schedule I drug. "The legal cannabis View Details
Keywords: by Ashish Nanda and Tabatha Robinson
- November 2019 (Revised February 2020)
- Case
Constellation Brands' Investment in Canopy Growth: Aiming High
By: Stuart C. Gilson and Sarah L. Abbott
In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s... View Details
Keywords: Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Consulting Industry; Consulting Industry; Canada; United States
Gilson, Stuart C., and Sarah L. Abbott. "Constellation Brands' Investment in Canopy Growth: Aiming High." Harvard Business School Case 220-044, November 2019. (Revised February 2020.)
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
Legalization turned cannabis into a multibillion-dollar industry seemingly overnight, but this hot new market has had more—and more unusual—growing pains than most. Many experts predict significant market... View Details
- August 2020 (Revised November 2021)
- Case
Beyond Beer: Brewing Innovation at Molson Coors
By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details
Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado
van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020. (Revised November 2021.)
- Web
Connect with Clubs - Recruiting
Peter Sykes psykes@mba2026.hbs.edu Club Email canadianclub@studentclubs.hbs.edu Cannabis Business Association Co-Presidents Adham Bedir abedir@mba2026.hbs.edu Aaron Finder afinder@mba2026.hbs.edu Catholic Students Association... View Details
- 14 Feb 2023
- Blog Post
African American Student Union Spotlight on STEM
during the MBA program. Giovanni Estrella (MBA 2024) Where is your hometown? Jacksonville, Florida. What was your pre-MBA industry and role? I was a Senior Quality Engineer for the largest vertically integrated View Details
- Web
Student Clubs | MBA
Beyond Dance Club Bitcoin & Crypto Club Black Investment Club Boat Club Brazilian-Portuguese Cultural Club Brew Club Business of Animal Protection Club Business of Sports Club C Canadian Club Cannabis Business Association Catholic... View Details
- 21 Oct 2019
- Blog Post
Know Your Audience: Recruiting HBS Students for Consumer Products
do the work to find those companies and help them grow.” A Dynamic Industry Needs Dynamic Recruiting Consumer Products is a dynamic and ever changing industry that attracts students who relate to, and are... View Details
Keywords: Consumer Products / Retail
- 06 Oct 2020
- Blog Post
2+2 Where Are They Now Spotlight: Curtis Wu (MBA 2018)
2+2 Program?During my final semester at HBS, I had the opportunity to write a case titled Cannabis: Growing Profits for Real Estate with Professor Charles Wu. In it, we examined how the shifting regulatory and economic landscape of View Details
- Web
2022 Symposium - Race, Gender & Equity
Industrial and Labor Relations at Cornell University investigating how practices and norms in organizational contexts create marginalization for employees who are members of historically excluded groups (e.g., Black employees). Dr.... View Details